Between the Fiesta ST, Tourneo van concept and the new Kuga (that's Escape to us Yanks), Ford had plenty to showcase this year at the Geneva Motor Show. But one of the most pivotal – for its European operations, anyway – is the B-Max.

A mini-minivan based on the Fiesta platform, the B-Max takes an innovative form. At least, its doors do. Because as Ford has highlighted (and we dutifully reported) recently, the automaker has managed to eliminate the entire B-pillar, integrating it into the door itself to form an extra wide opening on both sides of the extra-small people-mover.

It strikes us as a useful feature, and while the B-Max itself will not be making the transatlantic voyage back with us from Europe to North America, we're hoping that the door system will, in some shape or form, anyway. In the meantime, you can admire from afar in the gallery of high-res live shots from the Palexpo show floor and delve into the press release after the jump for all the details.
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Ford's All-New B-MAX to Showcase Unique Design and Unrivalled Technology at Geneva Motor Show

- Ford President and CEO Alan Mulally will debut production-ready version of all-new Ford B-MAX at the 2012 Geneva Motor Show in March
- B-MAX's ingenious design and unrivalled technology sets new benchmark for smart, compact, city-friendly cars
- Highlights also include class-leading load-space, high-quality craftsmanship and materials, as well as advanced new engines

COLOGNE, Germany, Feb. 1, 2012 – Ford will throw open the doors to its all-new production-ready B-MAX compact multi-activity vehicle when it takes a starring role at the 2012 Geneva Motor Show in March.

Ford President and CEO Alan Mulally will be in Geneva to unveil the new B-MAX, which promises to set new standards with its unique design and best-in-class technological features. Its return to Geneva, in full production form, comes just a year after the concept was unveiled at the Geneva show.

"The B-MAX combines an exciting, innovative design with features that only previously have been found in bigger cars," said Stephen Odell, chairman and CEO, Ford of Europe. "It's a brand new car that responds to the needs of an increasing number of customers who want much more from their small cars."

Bringing the B-MAX to production demanded a new approach to door construction, which has resulted in wide-open access for drivers, passengers and luggage; with the center pillars integrated into the doors themselves. The B-MAX also will deliver superior craftsmanship and high quality materials rarely found on an affordable compact car, together with flexible-seating and class-leading load-space.

Ford's new 1.0-litre EcoBoost petrol engine, with its advanced combination of power and efficiency, will be available on the B-MAX, as will Duratorq TDCi diesels. The Ford B-MAX goes on sale in Europe later this year.

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