Porsche revamps its European Delivery program

Order a new Porsche and you'll be presented with what may seem like an endless list of options. But the one we're looking at today isn't an interior piece covered in leather or the color of the brake calipers. It's European delivery.

European delivery is available from a number of German and Swedish automakers, and allows customers to fly in and pick up their car right off the assembly line (or at the factory, anyway) instead of waiting for their new car to arrive at the dealership. Porsche has just tweaked its program, making it that much more enticing.

By opting for European delivery, buyers of a new Porsche can opt to pick up at one of two Porsche assembly plants: Zuffenhausen (where the 911, Boxster and Cayman are built) or Leipzig (home of the Panamera and Cayenne). Regardless of the model, buyers can choose either location, and each offers its own benefits. Both include a factory tour, but Zuffenhausen includes the recently renovated Porsche Museum, while Leipzig includes the opportunity to lap the test track or take a Cayenne off-road.

Porsche can also schedule a photo session on the grounds of either factory, and will arrange for temporary insurance and plates – and even winter tires if needed – allowing its customers to spend a couple weeks in Europe getting to know their new car. Once the honeymoon is over, Porsche will ship the car to the U.S.

While these programs don't offer the cost savings they once did, they still provide the unique opportunity of turning an acquisition into an experience that makes us wonder why anyone with the means and the time wouldn't take advantage. Follow the jump for the full press release.
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Porsche Enhances European Delivery Program
New improvements aimed at enthusiasts

ATLANTA – Feb. 27, 2012 – Porsche Cars North America today announced several enhancements to its European Delivery Program. The revised experience provides customers the opportunity to purchase their new Porsche vehicle from any participating authorized Porsche dealer in the U.S. and take delivery of their new car at their choice of one of the automaker's two German factories. The program is now offered at no additional charge to customers and includes access to discounted airfare and hotel accommodations.

Upon arrival in Germany, guests are provided with complimentary transportation from the airport to either Stuttgart-Zuffenhausen, where the iconic 911, Boxster and Cayman sports cars are manufactured, or to Leipzig where the Cayenne SUV and Panamera Sport Sedans are produced. The customer can choose either location, regardless of the model purchased.

Both locations offer a factory tour, allowing guests to see first-hand how a Porsche automobile is created. For owners that choose Stuttgart-Zuffenhausen, entry into the Porsche Museum is provided, where more than a half-century of Porsche sports and race car evolution is on display. Owners that choose the Leipzig factory will have the opportunity to drive a number of different Porsche models on the Test Track or test the capabilities of a Cayenne SUV off-road.

Upon arrival at the factory, owners are presented with the keys to their new Porsche, after a thorough presentation of their vehicle by a trained expert in an exclusive setting. Special photographic opportunities exist using either the Porsche Museum in Stuttgart or the "Porsche Diamond," the main building at Leipzig, as a backdrop.

Guests are then able enjoy their new factory-fresh Porsche on the winding roads and autobahns of the region. The program allows guests to tour Europe, or stay in Germany for up to two weeks to explore the cities and countryside that inspired Porsche's unique design and exhilarating performance.

The comprehensive program, which started February 1st, 2012, includes factory delivery and all associated activities including temporary insurance, registration and winter tire usage (if needed. Shipment to the U.S. is included and can be handled by either factory. Further information is available at any authorized Porsche Dealer or online at

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