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Mazda takes the long and winding roadster to the British isles with MX-5 Venture Edition

Go back half a century or so and nobody owned the concept of the little roadster quite like the British. These days it belongs to Mazda and its ubiquitous MX-5 Miata, but as if to pay homage, the Japanese automaker has launched a new special edition in the UK.

Called the MX-5 Venture Edition, it bundles a dozen or so additional features into one slick little package. Gunmetal-finish 17-inch alloys, fog lamps and chrome grille are all part and parcel, but the nicest touch is the Havana Brown leather trim inside, with alloy pedals and piano black trim. TomTom sat-nav with a 5.8-inch touch screen and full connectivity keep it current.

It's available in special shades of black, white or grey, and buyers can choose between soft-top or retractable hard-top, but only 250 examples of the former and 550 of the latter will be made available exclusively in the UK. Check it out in the high-res image gallery and the press release after the jump.
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- Mazda MX-5 Venture Edition on sale now from £18,995 (OTR)
- Soft-top and Roadster Coupe models available in exterior colours exclusive to this edition
- Heated Havana Brown leather seats and premium Sanyo TomTom Sat-Nav as standard
- 0% APR finance available over three years with 50% deposit

With spring just around the corner, Mazda has introduced a new special edition of its iconic sportscar – the 'MX-5 Venture Edition'. Available in Soft-top or Roadster Coupe, this latest special edition of the world's most popular open top sports car features upgraded luxurious specification, advanced technology, premium interior trim and exterior colours exclusive to the Mazda MX-5 Venture Edition.

Based on the Mazda MX-5 SE and Sport Tech models, the Venture is available as a 1.8 MZR Soft-top (SE) and a 2.0 MZR Roadster Coupe (Sport Tech) - with the world's fastest powered retractable hard top, up or down in just 12 seconds - with a dozen items of additional equipment over the donor car and priced at £18,995 and £22,285 (OTR).

The Mazda MX-5 Venture Edition's 'stand out' specification features light gun metal 17-inch alloy wheels, front fog lights, chrome front grille, piano black fashion bars and special 'Venture Edition' badging.

Inside, the MX-5 Venture has stylish Havana Brown heated leather seats, leather steering wheel and hand brake with contrasting grey stitching, matching door trim, climate control air-conditioning, piano black dashboard accents, alloy pedals, cruise control (a first on 1.8 models) and, for the first time on MX-5, a satellite navigation system. Supplied by Sanyo TomTom, the sat-nav features a fully integrated 5.8-inch touch screen monitor, 4GB SD card based map (45 countries), live services, iPod and Bluetooth® connectivity and complete multi-media functionality.

The Mazda MX-5 Venture will be available in three colours, the popular Metropolitan Grey Mica and two exclusive colours to this MX-5 special edition – Radiant Ebony Mica and Crystal White Pearlescent – free of charge. A genuine special edition, only 250 examples of the Venture Edition Soft-top and 550 of the Venture Edition Roadster Coupe will be available in the UK.

"Special Edition models of the MX-5 have always enjoyed incredible popularity in Britain and now the Venture Edition offers a unique combination of a premium cabin feel, sophisticated exterior and advanced technology, in a sportscar that remains unrivalled as an exhilarating drive that can also be used everyday," comments Peter Allibon, Sales Director, Mazda UK. "Together with their durability, enviable reliability and our current low-rate finance offer, the MX-5 Venture Edition is a thoroughly modern sportscar that people can buy with their heart and their head."

The Venture Edition has all the dynamic attributes of the world's most popular open top sportscar. Featuring a front-engined, rear-wheel drive chassis that delivers perfectly balanced handling and pure driving exhilaration, the MX-5 has been voted 'Best Roadster' by Auto Express magazine for six years in a row.

Mazda MX-5 Venture Edition customers have a choice of two powertrains – the 126ps 1.8 MZR with a five-speed gearbox (Soft-top) and the 160ps 2.0 MZR with a smooth-shifting six-speed manual transmission (Roadster Coupe). Like other MX-5 models, the Venture Edition combines razor sharp handling with lively performance – sprinting to 60mph in 9.9sec (1.8 Soft-top) and 7.9sec (2.0 Roadster Coupe), and capable of going on to reach top speeds of 121mph and 136mph respectively.

For optimum handling stability, the MX-5 Venture Edition features Dynamic Stability Control (DSC) and a Traction Control System (TCS) on both Soft-top and Roadster Coupe models. While the two-litre Roadster Coupe model is also equipped with a Limited Slip Differential (LSD) for enhanced handling precision and side airbags for added protection.

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