Coda taps ex-GM, Saab executive John Anderson to run aftersales operations

Coda Holdings, parent company of Coda Automotive, has tapped former Saab and General Motors executive John Anderson to run aftersales operations for the Los Angeles-based electric-vehicle maker.

Anderson's title will be vice president of aftersales and customer quality experience. Anderson's three decades in the automotive industry include stints as Saab's head of aftersales, i.e. parts and services, in North America. Anderson also worked with GM on aftersales for the U.S. automaker's Chevrolet, Opel and Saab units. Thomas Hausch, senior vice president of sales, marketing and aftersales at Coda Holdings, said in a statement that Anderson, "will help us fulfill Coda's commitment to our customers and dealers, and ultimately help accelerate the adoption of electric vehicles."

Anderson joins a company that opened its Los Angeles headquarters in November in advance of the 2012 launch of the Coda Sedan. The car has a 150-mile single charge range in its $39,900 guise and also come with slightly less range for $37,250. Coda expects to be working with 40 North American dealers by the end of the year.
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John Anderson Joins CODA Automotive as Vice President of Aftersales and Customer Quality Experience

LOS ANGELES, Feb. 22, 2012 –CODA Holdings, a leading developer of all-electric vehicles and advanced battery systems, today announced automotive professional John Anderson as its vice president of aftersales and customer quality experience for CODA Automotive.

"With such a rich automotive background, we're excited to have John Anderson join our executive team," said Thomas Hausch, SVP of sales, marketing and aftersales, CODA Holdings. "With John's extensive experience in both large and small OEM aftermarket environments, we're confident that he will help us fulfill CODA's commitment to our customers and dealers, and ultimately help accelerate the adoption of electric vehicles."

Anderson has more than 30 years of aftersales experience in corporate and retail environments. During his tenure at Saab, Anderson supported numerous new vehicle and new dealer launches with comprehensive aftermarket strategies. He held numerous positions at Saab's corporate headquarters in Sweden and was most recently responsible for aftersales operations for both US and Canadian markets. Anderson also held various positions at General Motors, where he successfully developed and implemented key initiatives for Opel, Chevrolet and Saab – from a comprehensive aftersales channel marketing strategy to wholesale and retail training curriculums – for the North American and European markets.

"I'm excited to be a part of the CODA team," said Anderson. "The opportunity to join an all-EV brand as it is launching is a rare opportunity that I'm thrilled to be a part of. I look forward to helping the brand quickly grow and working closely with dealers on delivering an exceptional CODA customer experience."

About CODA Holdings
Headquartered in Los Angeles, CODA Holdings is a leading developer of advanced Lithium-ion power battery systems comprised of three key business lines: CODA Automotive, CODA EV Propulsion Systems and CODA Energy. Together with its JV partners, CODA is working to reduce dependence on fossil fuels and leading the way to a cleaner future through its electric vehicles and stationary energy storage products. The first consumer product available will be a zero emission four-door, five-passenger EV sedan with a full-size trunk that is designed to meet American drivers' daily transportation needs. For more information on the CODA sedan, visit

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