Polk has handed out its annual Automotive Loyalty Award for 2011, and Ford walked away with a total of six honors, including two of the highest. The Dearborn-based automaker took home the top nod in both the Overall Loyalty to Manufacturer award as well as the Overall Loyalty to Make award categories. The manufacturer received both awards in 2010 as well. Ford also received the African American Market Loyalty to Make, and the Ford F-Series and Ford Escape brought down wins in the Mid/Full-Size Pickup and Compact SUV categories, respectively. Additionally, the Lincoln MKZ drove away with the Luxury Car category.

Polk prides itself on organizing and distributing the industry's only fact-based owner loyalty award, and the organization analyzes over 4.5 million household records and consumer transactions each year to determine the winners. Polk also examines state registration and lease information.

Ford wasn't the only automaker to receive a node from the Polk Automotive Loyalty Awards. Chrysler took home its fair share of hardware. Polk awarded Jeep its Most Improved Loyalty to Make award, and the Dodge Challenger and Chrysler Town and Country took home trophies in the Sports Car and Minivan segments. Hit the jump for the full press release.
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Polk Automotive Loyalty Award Winners

The Polk Automotive Loyalty Awards are based on actual model year purchase/lease activity and recognizes manufacturers for superior performance in owner retention – a critical aspect of building and maintaining market share. Owners had such a positive overall experience that they came back to buy another vehicle of the same model, make, or manufacturer. The Polk Automotive Loyalty Awards are the only fact-based awards in the industry based on owner loyalty. Awards are based on actual consumer transactions, with over 4.5 million household records per year being analyzed to determine the winners and information obtained from state registration and lease transaction information.

All Winners of the Loyalty Awards

2011 Model Year Loyalty Award Winners

Award Category: Award Winners

Overall Loyalty to Manufacturer: Ford Motor Company*
Overall Loyalty to Make: Ford*
Most Improved Loyalty to Make: Jeep
Hispanic Market Loyalty to Make: Honda
Asian Market Loyalty to Make: Toyota*
African American Market Loyalty to Make: Ford*
Compact Car: Hyundai Elantra
Mid/Full-Size Car: Subaru Outback
Luxury Car: Lincoln MKZ
Sports Car: Dodge Challenger
Luxury Sports Car: Porsche 911
Minivan: Chrysler Town & Country*
Mid/Full-Size Pickup: Ford F-Series*
Compact SUV: Ford Escape
Mid/Full Size SUV: Lexus RX*
Luxury SUV: Land Rover Range Rover*

*Winner from previous model year award

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