The process is rather simple, if a little hazy at the moment. On January 12 at 12 p.m. EST, a purchase-request page will go live at www.ScionFirst86.com, and anyone wanting an FR-S will have eight hours and six minutes to submit a request detailing their desired color and transmission. Within 24 hours the chosen 86 will be notified, and they'll have 96 hours to take their confirmation number and $500 to a dealer to officially reserve their coupe.
There isn't much more info to be had at the moment, but that should be enough to get you going until the gun goes off Thursday, January 12. Follow the link to scour the site for more clues, and to everyone who's going to get in the game, good luck.