The world doesn't need another "car show." It needs a dedicated network for gearheads. And that's what DRIVE is aiming to deliver on YouTube this January.
Produced by Tangent Vector's JF Musial (those great Porsche vids recently? That's him and his crew) and hosted by Chris Harris, Mike Spinelli, Leo Parente, Alex Roy and an assorted cast of characters, DRIVE will be putting out a range of auto-related shows covering everything from car reviews to motorsports.
Musial tells Autoblog that Harris will be the point-man for video reviews, with Parente handling motorsports coverage, Spinelli doing some form of news show and Roy taking his antics around the world for road-trip stories. So this isn't just a single show, but a series of artfully crafted online videos that are part of YouTube's original content push.
Check out the teaser video after the jump and subscribe to the channel now before its big launch next month.
Produced by Tangent Vector's JF Musial (those great Porsche vids recently? That's him and his crew) and hosted by Chris Harris, Mike Spinelli, Leo Parente, Alex Roy and an assorted cast of characters, DRIVE will be putting out a range of auto-related shows covering everything from car reviews to motorsports.
Musial tells Autoblog that Harris will be the point-man for video reviews, with Parente handling motorsports coverage, Spinelli doing some form of news show and Roy taking his antics around the world for road-trip stories. So this isn't just a single show, but a series of artfully crafted online videos that are part of YouTube's original content push.
Check out the teaser video after the jump and subscribe to the channel now before its big launch next month.
DRIVE on YouTube Set to Launch January 2, 2012
New York, NY and London, England -- DRIVE, the new YouTube original channel that celebrates the culture of cars announces a launch date of January 2, 2012. DRIVE takes our audience on the road, to the races, to the factories, to the studios -- and to other places car lovers have always wanted to go, but never had the chance.
Focused on telling real stories of communities around cars, trucks, and all sorts of things that go, DRIVE enlists a wide range new-media talent including hack motoring journalist Chris Harris, Matt Farah from SPEED's The Car Show, transcontinental speed record holder Alex Roy, Mike Spinelli and Ray Wert of Jalopnik, Leo Parente from Fast Lane Daily's SHAKEDOWN, and professional motorcycle crash test dummy Wes Siler and automotive gadfly and raconteur Jon Alain Guzik.
Watch DRIVE starting in January to activate your passion in the world of cars, performance, racing -- and even plain ol' commuting -- that surrounds you. Cars may be something you need, but drive with us and you'll never look at them the same way again.
YouTube:
www.youtube.com/DRIVE
Promotional Video
http://www.youtube.com/watch?v=W4V-Xiep_yI
New York, NY and London, England -- DRIVE, the new YouTube original channel that celebrates the culture of cars announces a launch date of January 2, 2012. DRIVE takes our audience on the road, to the races, to the factories, to the studios -- and to other places car lovers have always wanted to go, but never had the chance.
Focused on telling real stories of communities around cars, trucks, and all sorts of things that go, DRIVE enlists a wide range new-media talent including hack motoring journalist Chris Harris, Matt Farah from SPEED's The Car Show, transcontinental speed record holder Alex Roy, Mike Spinelli and Ray Wert of Jalopnik, Leo Parente from Fast Lane Daily's SHAKEDOWN, and professional motorcycle crash test dummy Wes Siler and automotive gadfly and raconteur Jon Alain Guzik.
Watch DRIVE starting in January to activate your passion in the world of cars, performance, racing -- and even plain ol' commuting -- that surrounds you. Cars may be something you need, but drive with us and you'll never look at them the same way again.
YouTube:
www.youtube.com/DRIVE
Promotional Video
http://www.youtube.com/watch?v=W4V-Xiep_yI
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