Wards Auto reports that Mopar's original estimate of 200-300 kit sales was trumped by 400 dealer orders. Team Mopar is reportedly stepping up to meet the demand, as President Pietro Gorlier tells WA that more kits are on the way. Gorlier adds that Mopar continues to be cautious about sales expectations in part because the kits are so large and difficult for dealers to store in any real numbers.
Early demand for the kits, which is also available for the Wrangler Unlimited, also shows Chrysler that a next-generation Wrangler truck could take the market by storm. Gorlier points out that Jeep President Mike Manley has gone on record as saying that the next redesign of the Wrangler could include a pickup option, though no definite plans have been announced.