Buick names new small CUV Encore, promises Detroit debut

Corroborating long-held suspicions and spy shots, General Motors has confirmed that its surging Buick marque will shortly receive a second crossover. Dubbed " Encore" (apparently GM is hoping consumers have short memories), the five-seat CUV will be revealed at next month's 2012 Detroit Auto Show and carry a 2013 model year designation.

This is the first photo of a promised strip tease(r) series, clearly showing a characterful headlight and a vertical element grille similar to that of the Encore's big brother, the popular Enclave three-row. We like what we see here, particularly the horizontal slat vent snugged into the headlamp assembly, even if the whole thing looks markedly less aggressive than Buick's Envision crossover concept from April's Shanghai Motor Show.

GM isn't saying much about the vehicle at this point, other than to note that the Encore will bring "contemporary styling, signature QuietTuning technology, and a host of features and amenities customers expect from Buicks today." Fair enough.

Buick promises that a new tab will go live on its Facebook page this week showing a covered photo of the Encore so that you can make out its silhouette, and each week between now and its January 10 reveal, the automaker will digitally reveal a bit more of its new baby.

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For Release: Wednesday, Dec. 14, 2011, 5 p.m. EST

Encore Crossover to Join Growing Buick Brand
Fans can follow photo reveal each week on facebook.com/buick

DETROIT – Buick today confirmed the introduction of the 2013 Encore, an all-new, versatile five-passenger crossover set to debut at the 2012 North American International Auto Show in Detroit.

Encore joins a rapidly expanding family of Buick vehicles that has recently seen the additions of the Verano compact luxury sedan, the Regal GS sport sedan, and fuel-efficient eAssist "light electrification" technology on both LaCrosse and Regal.

Encore will offer contemporary styling, signature QuietTuning technology, and a host of features and amenities customers expect from Buicks today. More details will be made available when Encore is revealed on Jan. 10.

This week, a new Encore tab on www.facebook.com/buick will feature a covered photograph of the vehicle. Each week leading up to the reveal, Buick will uncover a section of the photo. The final image will be revealed the same morning Encore takes the stage at the Cobo Center in Detroit.

About Buick

Buick is a modern luxury brand offering vehicles with sculpted designs, luxurious interiors with thoughtful personal technologies, along with responsive-yet-efficient performance. Buick is attracting new customers with its portfolio of award-winning luxury models, including the Enclave crossover, LaCrosse sedan, Regal sport sedan, Buick Verano sedan and the all-new 2013 Encore crossover. Learn more about Buick cars and crossovers at www.buick.com, on Twitter @buick or at www.facebook.com/buick.

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