left a few fans scratching their heads when the company chose to call its new compact car the Dart
. Previous rumors
had hinted to the possibility of the resurrection of the Hornet
name, but the sporty moniker was nowhere to be found when Dodge
showed off a few teaser photos of the Alfa Romeo-based sedan. According to Automotive News
, the company built 3.3 million Dart
models between 1960 and 1976, and there was a time when nearly every block in the country had at least one Dart sitting on the corner – that kind of hard-earned brand awareness is hard to pass up.
To its fans, Darts were known as affordable, tough-as-nails economical transportation. In many ways, they were some of the longest-lasting vehicles to roll out of Chrysler
factories before the company's quality implosion of the late '70s and '80s. Of course, the automaker's naming decision has its detractors, too – those who think Chrysler is taking a risk by exhuming an old moniker that many associate with dowdy, frills-free motoring.
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