This is why Nintendo's going to the LA Auto Show

We were intrigued when we learned that Nintendo is holding a press conference at next week's LA Auto Show. Why would The House That Mario Built be hanging around an auto show? What sort of tie-in could Nintendo with have four wheels?

It was fun to speculate, but a press release issued today might clear things up. Nintendo of America President COO Reggie Fils-Aime and founder of West Coast Customs, Ryan Friedlinghaus, will be appearing on stage together during the second press day of the LA Auto Show to unveil an "exclusive collaboration" between their two companies.

The easy guess is that they're going to unveil a Nintendo-themed custom car of some sort. More specifically, Mario Kart 7 for the Nintendo 3DS is launching on December 4th, so perhaps West Coast Customs will be pimping the Italian plumber's ride.

If that's it, color us disappointed. We'd be surprised if Nintendo is going to all this trouble just to unveil a crazy custom car with WCC. We're still holding out hope that the announcement is more substantial, perhaps involving a consumer product of some sort.

We'll let you know what we find when Nintendo takes the stage next Thursday.
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Gamers and Gearheads Unite with Nintendo's First Appearance at the LA Auto Show

Nintendo Teams Up With Famed West Coast Customs for a Special Project at Major Automotive Trade Show

Nintendo will be making an unlikely pit stop at the 2011 LA Auto Show, marking the video game company's first-ever appearance at an automotive trade show. Members of the media are invited to an exclusive presentation by Nintendo of America President Reggie Fils-Aime and special guest Ryan Friedlinghaus, founder and CEO of West Coast Customs, to unveil an exclusive collaboration between the iconic gaming brand and one of the most recognized names in the custom automotive industry.

The presentation will take place during the LA Auto Show's Nov. 17 Press Day at 12:10 p.m. Consumers will also be able to visit the Nintendo booth from Nov. 18-27, when the show is open to the public.

Nintendo of America President and COO Reggie Fils-Aime and founder and CEO of West Coast Customs, Ryan Friedlinghaus

Media Presentation
Thursday, Nov. 17, 2011
12:10-12:35 p.m. (please arrive at noon)

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