Honda fêtes million-mile Accord driver with surprise parade, new model

There's nothing quite like a parade in small-town America. The floats made by kids at the local high school. The middle school's marching band. The people on stilts. The new Honda.

Joe LoCicero gets a key from Miss MaineWait, what? Well this was no ordinary parade. Sure, it had all those things, but the occasion wasn't Thanksgiving or Memorial Day. It was another milestone altogether: Joe LoCicero hit one million miles on his 1990 Honda Accord.

It's been an event that people (well, other people, anyway) have been monitoring on You see, while the average driver clocks around 14,000 miles on the odometer every year, LoCicero does more than four times that. He started keeping track when he reached 300,000 miles, so when he hit the big seven digits, it was a cause for celebration.

So Joe's town of Saco, Maine, put together a surprise parade, complete with an airplane banner and a float with a giant odometer made up of six people spinning giant hamster wheels. And at the end, Miss Maine herself gave Joe the keys to a brand-new 2012 Accord, courtesy of American Honda. Nice work if you can get it. Follow the jump for the full press release and check out the images in the gallery to see what you missed.
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Surprise Parade Yesterday Celebrated Honda Owner of Norway, Maine, Who Accumulated One Million Miles

10/24/2011 - TORRANCE, Calif.

Yesterday, Honda hosted a surprise parade in Saco, Maine, to celebrate Joe LoCicero's amazing accomplishment of hitting one million miles on his 1990 Honda Accord. The parade interrupted a brief press conference where Joe was scheduled to receive an oversized key to a new 2012 Honda Accord from Ms. Maine, Ashley Marble.

The city of Saco was the venue for a one-block-long celebratory "Million Mile Joe" parade that featured:

- giant odometer float powered by six people spinning life-sized hamster wheels;
- airplane banner congratulating Joe;
- Biddeford High School student-made floats;
- Westbrook High School marching band and color guard;
- Saco Middle School Marching Band;
- Shoestring Theater stilt walkers; and
- over-the-top costumed characters.

While the typical driver clocks about 14,000 miles per year, Joe does that in about three months. Joe's 1990 Honda Accord has taken him one million miles over the past 15 years, a feat that speaks to the reliability of his Honda as well as the dedication of its driver to reach this unique milestone. As Joe approached the one-million-mile mark, Honda fans have been following his journey on

Joe's million-mile journey is a showcase for the reliability of Honda automobiles, a quality that has been a part of the automaker's DNA for over 50 years. Joe's model, the Accord, continues to lead industry reliability rankings and recently was named Best Resale Value in its class by Kelley Blue Book's Additionally, the Accord has been named to the prestigious Car and Driver 10Best list a record 25 times.

"Joe's journey is a testament to his Honda's reliability and how people have come to count on Honda for more than 50 years to get them to where they need to go," said Tom Peyton, Honda brand manager for American Honda Motor Co., Inc.

Honda wanted to tell Joe's story because of his astonishing driving habits and detailed record keeping. Joe drives an average of 62,500 miles a year and began keeping detailed records at around 300,000 miles. Joe has taken more than 661 photos of his odometer.

About Honda

Honda began operations in the U.S. in 1959 with the establishment of American Honda Motor Co., Inc., Honda's first overseas subsidiary. As a company devoted to the advancement of human mobility, Honda's innovative research and development efforts during the past decade have yielded such diverse outcomes as humanoid robotics, walking assist devices, HondaJet, fuel cell electric vehicle technology, thin film solar cells, increased rice crop yields and functional nano-materials – in addition to the design and development of automobiles, motorcycles and power equipment products. Based on its belief in the value of technology to address the needs of society, it is Honda's mission to develop products that anticipate and satisfy the evolving needs of its customers while meeting society's demand for cleaner, safer, more efficient and sustainable means of transportation and human mobility.

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