The Ram Outdoorsman is set to play a prominent role in a new adventure series recorded for the NBC Sports Network by Orion Entertainment. The show, appropriately named "Ram Outdoorsman," will travel around the country sampling a variety of hunting and fishing venues. The partnership has obvious benefits for Ram, as the show will likely introduce the Outdoorsman to plenty of potential buyers who may or may not have thought of the truck in the past.

We have to wonder whether this is entertainment or simply one long vehicle for product placement. Of course, that hasn't stopped the Transformers series from continuing to be a box-office sensation. The NBC Sports Network is set to replace Versus in January, and we assume "Ram Outdoorsman" will air soon after the switch is complete.

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