Krafcik is clearly focused on building more fuel efficient machines, and he argues that vehicles like the new Veloster coupe can provide sort of reverse halo from the bottom-up, not unlike the way the CTS has been the star of the Cadillac lineup for some time. This strategy seems like a smart move ahead of the Corporate Average Fuel Economy requirements waiting just a few years down the road.
Every automaker has a reason to be concerned about CAFE, but as Krafcik points out in an interview with Ward's Auto, loopholes exist in the legal requirements that may allow car companies to switch up their product strategy without aggressively pursuing more fuel-efficient products. Larger vehicles are subject to less strict requirements, and Krafcik argues that some smaller vehicles will likely fall by the wayside as an unintended consequence. This sort of thinking could allow a few manufacturers to skirt around the more strict CAFE requirements. An example of this is the decline of the compact pickup truck, which has given way to the less-restricted full-size.