Coda opens first Experience Center in CA, includes electric vehicle bar

Electric vehicles aren't a common sight in most U.S. cities. Understandably, then, for most consumers, EVs remain a far-off vision of the future. Startup Coda Automotive realizes this dilemma and is attempting to make electric vehicles more accessible to Average Jane and Joe Sixpacks with the opening of its first down-to-earth Experience Center in ... a shopping mall.

The center, which opened just days ago at the Westfield Shopping Mall in Los Angeles, CA, shows off a charging station and a pre-production Coda Sedan. Additional features include an interactive educational area (Coda calls it an electric vehicle bar), a sign-up station for test drives and a full-scale replica of Coda's battery and propulsion system.

Oddly, potential customers can't buy a Coda Sedan at the Experience Center. That's because the point of the center is, according to Coda, to "bridge the gap of electric vehicle curious consumers and those who are considering purchase." We have to assume this will change in the future, because for now, potential consumers can't buy a Coda Sedan because countless delays means it's still not available.
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CODA Automotive to be the First Electric Vehicle Manufacturer to Offer Consumers an Innovative Sales Experience

LOS ANGELES, Sept. 8, 2011 /PRNewswire/ -- CODA Holdings, a California based leading developer of advanced Lithium-ion power battery systems for its all-electric CODA sedan, EV propulsion system and stationary energy storage applications announced the opening of its first consumer store, located in the Westfield Century City Shopping Center in Los Angeles County.

"We're thrilled to be opening our first CODA Experience Center in such a consumer rich environment," said Phil Murtaugh, CEO of CODA Holdings. "We want to open dialogue between consumers, provide a stress-free purchase experience and ultimately accelerate the adoption of electric vehicles (EVs)."

Staying consistent with a green message, the CODA store features eco-tech building materials, such as salvaged wood from Utah's Lucin Cutoff Railroad Trestle, energy efficient lighting, neutral concrete flooring, formaldehyde free plywood and recycled stainless steel. Both convenient and functional, the bright 900 square foot space is located adjacent to a multiplex theatre, dining terrace, and valet parking, and features an engaging and interactive in-store environment:

Electric Vehicle Bar – An interactive educational area focused on communicating the benefits of electric cars.
Technology Display – A full-scale replica and explanation of CODA's industry-leading battery and propulsion system.
Test Drive Check-in Counter – A one-stop shop for interested consumers who can sign-up for a test-drive at the time of their visit, make an appointment for a future date, or check-in from an online inquiry (

Located in the parking garage directly below the store, CODA's Test Drive Center will offer customers the chance to take a CODA for a test drive. Drivers can also become comfortable using an EV charger and the installation process, at the six reserved CODA parking spaces with dedicated EV chargers.

Staffed with Guru's who are passionate about the EV industry, the CODA, and getting your home EV ready, the interactive in-store environment aims to bridge the gap of EV curious consumers and those who are considering purchase. As part of CODA's goal to become a resource for the EV industry, the company also plans to host a series of free educational events for Century City Shopping Center customers, retailers, and the surrounding community.

About the CODA EV: The four door, five passenger, all-electric CODA delivers the utility of a modern sedan, with the largest trunk in its class and the flexibility of 60/40 fold down rear seats. Every CODA comes with Alpine all-in-one audio, video and navigation system. Also standard, are Bluetooth, a touch screen, connections for iPhone, iPod and MP3 players, a GreenScreen system that monitors driving efficiency and energy consumption. With a powertrain that features 134 horsepower and 221 lb-ft of torque, a regenerative braking system, and an air-cooled active thermal management system, the CODA easily accelerates to a top speed of 85 mph. The class leading 36kWh battery pack that sits between the front and rear axle provides the CODA sedan optimal performance through balanced weight distribution and a low center of gravity, and a 6.6 kW onboard charger that charges twice the speed of competitors, providing consumers a full charge from empty in 6 hours, which will provide a range of up to 150 miles, and an average commute distance of up to 50 miles in just two hours.

About CODA Holdings: Headquartered in Los Angeles, California, CODA Holdings is a leading developer of advanced Lithium-ion power battery systems comprised of three key divisions: CODA Automotive, CODA EV Propulsion Systems and CODA Energy. Together with its JV partners, CODA is working to reduce dependence on oil and leading the way to a cleaner future through its electric vehicles and stationary energy storage products. The first consumer product available will be a zero emission four-door, five-passenger EV sedan with a full-size trunk that is designed to meet American drivers' daily transportation needs. For more information on the CODA sedan, visit

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