Subaru names its coupe BRZ as concept heads for Frankfurt

WRX drivers won't like hearing it, but Subaru has got some catching up to do with Toyota. While the latter has unveiled several concepts to preview its version of the rear-drive coupe the two are developing together, the former has yet to show us anything more than a frame. But that's about to change.

At the rapidly approaching Frankfurt Motor Show, Subaru will be unveiling a "technology concept" for its version of the sports car. And in announcing its plans, Fuji Heavy's automotive unit has revealed the car's name: BRZ.

The letters stand for Boxer Rear-drive Zenith, and will be worn on the concept called the BRZ Prologue. We're not quite sure what to expect, exactly, of a "technology concept," but hopefully, it'll give us a better idea of what we're looking at than what we've seen so far. Follow the jump for the press release and follow the link to the teaser site for more.
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Subaru Names All-New Sports Car "SUBARU BRZ"
- FHI to display its Technology Concept at 64th Frankfurt Motor Show -

Tokyo, August 23, 2011 - Fuji Heavy Industries Ltd. (FHI), the maker of Subaru automobiles, today announced that Subaru's new rear-wheel drive sports car, which is currently under joint development with Toyota Motor Corporation, will be named "SUBARU BRZ". "BRZ" stands for "Boxer engine", "Rear-wheel drive" and "Zenith" and embodies ultimate passion for the new sports car and confidence in its distinctive trademark and core technology: the "Horizontally-Opposed Subaru Boxer engine". The start of production is planned for spring 2012.

FHI will exhibit the technology concept of the "SUBARU BRZ", named "SUBARU BRZ PROLOGUE - BOXER Sports Car Architecture II - ", at the 64th Frankfurt Motor Show in September 2011. (Press day: September 13 and 14; Open to the public from September 15 through 25, 2011)

A special site will be opened today at 12:00 on the Subaru Global Site.

Under the brand statement "Confidence in Motion", Subaru brand always inspires confidence with customers through its commitment to "engineering excellence". With the core ideal of "engineering excellence", Subaru continues to provide customers with "Enjoyment and Peace of Mind" in all Subaru products.

About Fuji Heavy Industries Ltd.
Fuji Heavy Industries Ltd. (FHI), the maker of Subaru automobiles, is a leading manufacturer in Japan with a long history of technological innovations that dates back to its origin as an aircraft company. While the automotive business is a main business pillar, FHI's Aerospace, Industrial Products and Eco Technologies divisions offer a diverse range of products from general-purpose engines, power generators, and sanitation trucks to small airplanes, crucial components for passenger aircrafts, and wind-powered electricity generating systems. Recognized internationally for its AWD (all-wheel drive) technology and Horizontally-Opposed engines in Subaru, FHI is also spearheading the development of environmentally friendly products and is committed to contributing to global environmental preservation.

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