Ford celebrates 100 years in Britain with special edition Fiesta Centura

While we tend to think of Ford as an American automaker – and it is – the fact of the matter is that it has also been in the British market for longer than most automakers have been around altogether. 100 years, all told, and the company has been celebrating that milestone throughout the year in a variety of ways. And this is the latest.

Called the Centura edition, this special Fiesta marks the Blue Oval's centenary in the UK with a bunch of options bundled into one package. To start with, the special Fiesta nods at its forefather in its color options: British buyers can get it in any color they want, as long as it's black. Panther Black metallic, to be specific. It's also got a 1.25-liter Zetec four, chrome mirror caps, 16-inch alloys, daytime LEDs and a slew of automatic do-dads.

While hardly the exclusive GT supercar you might expect Ford of Britain to celebrate with, it is decidedly more accessible. And in the end, wasn't that what Henry Ford envisioned for the motorist? Details in the press release after the jump.
Show full PR text

- New special edition Ford Fiesta "Centura" marks 100 years of Ford in Britain
- Adds £600 of customer value with extras including LED daytime running lights
- 1,000 to go on sale at the end of August, priced from £13,395
- 1.25-litre 82PS petrol engine
- Available exclusively in Panther Black metallic

BRENTWOOD, Essex, 8 August, 2011 – Britain's best-selling small car, the Ford Fiesta, continues to expand its appeal with the launch of an exciting new special edition, the "Centura", which builds on the most popular model and engine choice in the UK.

The Centura celebrates the 100th anniversary of Ford in Britain, and, available exclusively in black, it pays tribute to the first Ford vehicles to be manufactured in the UK, the Model T in 1911.

Based on the Ford Fiesta Zetec, the Centura boasts a comprehensive list of additional standard equipment valued at £1,800, including metallic Panther Black paint, chrome mirror and door caps, LED daylight running lights, 16-inch seven-spoke alloy wheels, automatic headlamps and windscreen wipers, reverse parking sensors and a parking camera mounted in the rear view mirror.

Just 1,000 Ford Fiesta Centura special editions will be available, priced at £13,395 for the three-door version and £13,995 for the five-door. The Ford Fiesta remains the UK's best-selling car with 52,327 sold in the first half of this year.

Anthony Ireson, marketing director, Ford of Britain, said: "Fiesta has been a UK favourite its entire lifetime and it was a natural choice to use this great icon to help mark our centenary. With a unique specification and affordable price, the Centura will appeal to thousands of customers, and we anticipate strong demand – who knows it might even become a collector's car one day!"

The Ford Fiesta Centura 1.25-litre 82PS petrol engine is exempt from vehicle excise duty in the first year.

Share This Photo X