Fiat and Gucci roll up in special new 500C

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Italians are very proud of their brands. From Panerai watches to Ferrari supercars, Italian luxury brands are the epitome of style. Even smaller motorized products are stylish, from the Vespa scooter on up to the Fiat 500. It's that last one that is once again partnering up with a major house of Italian fashion.

Gucci has linked arms with Fiat one more time, and the result is the 500C by Gucci. The droptop subcompact gets an extra ounce of style courtesy of the company founded by Guccio Gucci. When Fiat revealed the hardtop version of the Gucci 500, more than 3,000 pre-orders came flooding into the automaker's website.

The 500C by Gucci will be offered in two colors, white with satin chrome accents or black with shined-up chrome bits. On both, a black softtop covers occupants and wears the traditional Gucci color scheme down the middle. At all four corners sit 16-inch alloy wheels sporting the Gucci double-G logo in the center. Inside, a Gucci print adorns the seats and the fashion house's moniker can be found sprinkled liberally throughout.
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Fiat present the new convertible and Gucci "by Gucci 500C" with an innovative European Tour
(Press release translated from Italian)

After the great interest aroused by the "500 by Gucci" - 3,000 pre-orders registered on the site and requests from around the world - and Fiat have Gucci "by Gucci 500C", the convertible version is also custom Frida Giannini, Gucci's creative director, in collaboration with the Fiat Style Centre.

August and ordered to be distributed worldwide by September, the new car will be on display at the showrooms qualified Italian Fiat and the Network will be priced at 20,000 euros. In addition, from August 19 to "500C by Gucci" will star in an original tour that will visit some of the most popular European destinations.

In this new version, all the exclusivity of the "500 by Gucci", attention to detail, the feeling of elegance and style are enhanced and made more striking by the innovative electric hood that provides a true "window on the sky ".

The new convertible version will be available in two elegant body colors: white with satin chrome accents and glossy black with shiny chrome details. For both the soft top is black with the web green-red-green Gucci impressed longitudinally (the same graphic pattern that marks the side of the sedan). In addition, maintaining the sedan's rear pillars, this unique electric sliding roof allows the Fiat "500C by Gucci" can be enjoyed at any time of year.

Adorn the exterior of the Fiat "500C by Gucci" alloy wheels 16 "with an unmistakable retro design of the rays, in perfect harmony with the exterior color, represent a novelty for this class of car. The hub have the double "G" in body color, while the signature Gucci in italics stands on the tailgate and the door pillar.

The interior of the Fiat "500C by Gucci" is marked by distinctive seams: elegant, exclusive materials, chrome and shiny satin, velvet effect finish on the panel of radio, two-tone seats in Frau leather with Guccissima print . The theme of the Web "Gucci" also taken on the seats, gear box, on the cover of the keys, floor mats, and an innovative finish, seat belt legislation.

The Fiat "500C by Gucci" will offer a rich course of standard equipment: automatic climate control system with 7 airbags (front, side, curtain and knee), the Blue & Me system integrated with rear parking sensors, from the car radio with CD-MP3 leather steering wheel with radio controls.

Before his debut at the sales network, in August, "500C by Gucci" will star in an original tour that will visit some of the most fascinating places in Europe. The first appointment is scheduled in the renowned Saint Tropez (19 to 27 August), followed by the cities of Berlin (September 8 to 14), Barcelona ( September 25 to October 2), London (October 16 to 23) and Geneva ( October 23 to 30). In Italy, the tour will depart from Forte dei Marmi (22 to 28 August) and then go to Rome (September 4 to 11), Florence (September 19 to 26) and Milan (October 8 to 16).

In each stage will be set up a spectacular glass cube, 5x5 meters, with floor and ceiling painted in an elegant glossy black. Inside, guarded like a precious jewel, a copy of the exclusive convertible will make a fine show. At night, the installation will be illuminated, thus creating an evocative atmosphere that will highlight both the elegant vehicle is the prestigious location. The setting is completed by three small caskets for the storage of some items in the collection " 500 by Gucci ", which includes travel accessories, small leather goods, tracksuits, bomber jackets, pilot gloves, glasses and a wristwatch.

Like the sedan, including the Fiat "500C by Gucci" has been a unique advertising campaign that sees the car with the character model Natasha Poly. Qualified Fiat dealers in the exhibit, the "500C by Gucci" will be accompanied by an exclusive lifestyle brochure, designed just like a catalog of fashion and designed to enhance photographs with the author's class and the uniqueness of this new, extraordinary interpretation of the glamorous world of 500.

Turin August 2, 2011

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