Nissan launches video game-like "The Planet Zero" site

In the wee hours of the morning, Nissan opened the portal to its video game-like promotional website, "The Planet Zero," where gamers visitors can experience a virtual zero-emissions society in an "understandable way." The site was launched as part of the automaker's comprehensive strategy that calls for a world that doesn't run on gas.

Nissan says the site is "targeted at people from a wide range of ages," but zeroes in on high school and college students. The Plant Zero is a game-style site that makes users "enjoy learning a zero-emission society," but after tinkering around on the site for a bit, we came to the conclusion that "enjoy" is not the word we'd used to describe it.

Yes, there are some unique characters designed to look like solar power and wind power generation systems. And there's "Plug," the zero-emissions mobility character, but the site lacks guidance and it's "neo-futuristic" design is crude. Perhaps The Planet Zero will get charged up when Nissan adds more stages – something the automaker says it will do in the future – but for now, the four initial stages just didn't comes across as enjoyable. Click here to explore Planet Zero on your own.

[Source: Nissan]
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Nissan Opens Game-style Promotion Website "THE PLANET ZERO" to Experience Zero-emission Society

Nissan Motor Co., Ltd. today opened a game-style promotion website, 'THE PLANET ZERO', where users can experience a zero-emission society in an understandable way, as part of its comprehensive approach for realizing a zero-emission society.

Targeted at people from a wide range of age, focusing around high school and college students, 'THE PLANET ZERO' is a game-style website for making users enjoy leaning a zero-emission society which Nissan aims for and the value and the appeal EV will bring about.

Unique characters designed to look like solar power and wind power generation systems including one created based on zero-emission mobility, named 'PLUG', appear in the website. Set in the neo-futuristic, zero-emission world, users can experience a mechanism of zero-emission beating games with these original characters.

There are initially four stages in this game and more stages will be added later as needed. With secret commands, one can enjoy the game many times.

In addition, a user-participatory website, 'FLIP BOOK STUDIO' also opened on 'THE PLANET ZERO'. Users can contribute and view flip book animation with 'PLUG' on this website. It will collect flip book animation of 'PLUG', which can be expressed with only ?, × and ?, around the world.

Nissan will provide these websites to its zero-emission partner cities and organizations to promote efforts to realize a zero-emission society.


'THE PLANET ZERO' Promotion Website Creative Staff:

Character development / animation: dwarf inc.
Website planning: ENJIN Inc.
Website creation: Masayuki Kido, ROXIK

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