General Motors decided to pitch in on the effort by spreading the word throughout its social media empire and dealer network as well as paying the Guinness Book of World Records adjudication fee of £4,000, or around $6,513.
If all goes well, the fair will have more than 102 cars on hand. That's the number of vehicles required to best the standing record. Barton has even worked up a sepia-toned YouTube video inviting Cadillac owners near and far to the event, including the famed Bruce Springsteen. The parade is set to get going on August 17. Hit the jump to check out the video for yourself.