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Demand for convertibles folded up, stowed amidst sour economy

2011 Chevrolet Camaro Convertible
2011 Chevrolet Camaro Convertible
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If Paula Cole were a car enthusiast (and forgive us if she is), she would probably rework her hit song to ask, "Where have all the convertibles gone?" Look around and you may have noticed that less people are buying new convertibles these days. The folks at Polk have taken a look at the sales numbers for convertibles, and market share for droptops is down... way down.

Convertibles must've been hard to keep on dealer lots back in 2006, when the reclining-roof rollers accounted for 2 percent of all new vehicle sales. That amounts to nearly 350,000 drivers letting the sun shine in. In 2010, however, total convertible sales fell over 50 percent while market share dropped to just 1.2 percent.

If one automaker wanted to declare victory in this declining segment, it would be General Motors. Through the first part of the year, the 2011 Chevrolet Camaro Convertible has accounted for 12.4 percent of the droptop market. The Ford Mustang isn't far behind, making up for an even 11 percent.

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