Pandora comes to Scion, more Ford models

Pandora's footprint just got a little larger with the announcement that Scion will be integrating the Internet radio service into its vehicles later this year.

Toyota's youth division hasn't said what models will benefit from the new Pandora setup, but most higher-spec tC, xB and forthcoming iQ models should come with a Pandora-enabled head unit.

Pandora also took the time during its Analyst Day in San Francisco to announce that the streaming service will be available in 10 Ford vehicles and two Lincoln products, expanding Pandora's reach further into the FoMoCo line up and joining BMW and Mini in the process. And this is just the start. Expect to see General Motors, Hyundai and Toyota models equipped with Pandora integration later this year.
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Pandora® Broadens Automotive Integration

Internet radio leader expands presence in Ford vehicles and announces a new relationship with Scion

OAKLAND, Calif., July 12, 2011 -- Pandora (NYSE: P), the popular internet radio service, today announced that it has increased its automotive footprint via a new relationship with Scion and an expansion of its relationship with Ford Motor Company where the service will be available in 10 Ford vehicles and two Lincoln vehicles. Currently, Pandora has in-vehicle integrations with BMW, Ford, Mercedes-Benz, MINI and Scion. Additional automotive manufacturers who have announced plans to integrate Pandora into their vehicles include Buick, Chevrolet, GMC, Hyundai and Toyota. The popular personalized radio service is also available via integrations in popular aftermarket automobile radios made by Alpine Electronics, JVC, Kenwood and Pioneer, with additional radios from Sony coming soon.

At the Pandora Analyst Day today in San Francisco, Executive Vice President of Business Development Jessica Steel said, "Our goal is to allow people to personalize their radio experience anytime, anywhere. Nearly 50% of radio consumption happens in the car, so it's a natural venue for Pandora. We want to make the experience as easy in the car as it is at home, at the office, and on a mobile phone."

Other presenters at the Pandora Analyst Day include Pandora Founder and Chief Strategy Officer Tim Westergren; Chief Technology Officer and Executive Vice President of Product Tom Conrad; Executive Vice President of Business Development Jessica Steel; Chief Revenue Officer John Trimble; and Chief Financial Officer Steve Cakebread.

An archived webcast of Pandora Analyst Day will be available through July 26, 2011, at

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