Mitsubishi i dealer demos coming in November, customer deliveries set for early 2012

2012 Mitsubishi i – Click above for high-res image gallery

There seems to be some confusion regarding the timing of the launch of the 2012 Mitsubishi i. Therefore, we're hoping this post will make sense of Mitsubishi's game plan.

Last November, Mitsubishi announced the $27,990 i would launch in fall of 2011. Then, in April 2011, the Japanese automaker starting taking orders for the electric i and told AutoblogGreen that the first demo units would arrive at dealerships this November and that customer deliveries of the electric hatchback would commence in January 2012.

While much of that info still holds true, Mitsubishi now says that the curvaceous i will be "arriving in early 2012." What this means is that buyers won't get their i until "early 2012" or later. This has no impact on those dealer demo units, which will arrive on schedule this November. Got it?

Photos copyright ©2011 Jeff Glucker / AOL

[Source: Mitsubishi,]
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All-New 100% Electric-Powered Mitsubishi i Earns Impressive EPA Rated 62 Mile/98 Mile LA4 Mode Range and 112 MPGe Rating

Jul 7, 2011

CYPRESS, Calif., July 7, 2011 /PRNewswire/ -- Mitsubishi Motors North America, Inc., (MMNA) has seen its all-new Mitsubishi i battery-powered electric vehicle rated to deliver a best-in-segment "fuel" efficiency as determined by the Environmental Protection Agency (EPA) in the areas of both mile-per-gallon equivalency (MPGe) and driving range.

The 100% electric-powered Mitsubishi i has earned an EPA-rated 126 MPGe in city driving and 99 MPGe out on the highway (112 MPGe combined). Additionally, the EPA has also awarded the stylish and fun-to-drive electric vehicle (EV) a "real world" driving range of 62 miles. The "real world" EPA driving evaluation incorporates battery-sapping segments of aggressive driving and operating the vehicle in higher ambient temperatures with the air conditioning on.

Additionally, the EPA has rated the vehicle's LA4 driving cycle range at 98 miles. The EPA LA4 driving cycle test covers a distance of approximately 7.5 miles and includes numerous brief stops along the route to mimic in-town driving and its accompanying start/stops for traffic signals. Mitsubishi has worked to improve the driving range of the 2012 Mitsubishi i: The 98 mile range is attributed to software upgrades and a revamped regenerative braking system.

"We feel that with the combination of capability, affordability, and high level of efficiency offered by the 2012 Mitsubishi i will prove very appealing to consumers considering EV transportation," said Yoichi Yokozawa, President and CEO of Mitsubishi Motors North America.

With a Manufacturer's Suggested Retail Price (MSRP) of $27,990 for the base ES model before a federal tax credit of $7,500 and various state financial incentives (subject to availability of funding), the Mitsubishi i is the most affordably-priced mass-produced electric vehicle available in the United States.

Among the vehicle's long list of standard amenities are an energy-efficient electric air conditioning with micron filter, speed-sensitive Electric Power Steering (EPS), driver seat heater and LED rear combination tail lamps. Advanced safety features including dual-stage supplemental front air bags, driver and front passenger seat-mounted side impact supplemental air bags, roof-mounted curtain side-impact supplemental air bags for front and rear-seat outboard passengers, Active Stability Control (ASC) with Traction Control Logic (TCL), 4-wheel Anti-Lock Braking system (ABS) with Electronic Brake force Distribution (EBD), Tire Pressure Monitoring System (TPMS), high voltage cut-off system and an Approaching Vehicle Audible System (AVAS) are also included on every Mitsubishi i model as standard equipment.

Log on to for more information and to learn how to pre-order this groundbreaking energy-efficient and environmentally-friendly new vehicle from one of Japan's leading auto manufacturers.

About Mitsubishi Motors Corporation

Mitsubishi Motors North America, Inc., (MMNA) is responsible for all manufacturing, finance, sales, marketing, research and development operations for Mitsubishi Motors in the United States. MMNA sells coupes, convertibles, sedans and sport utility vehicles through a network of approximately 400 dealers. In November of 2011, MMNA will launch the battery-powered electric vehicle Mitsubishi i as part of a corporate mission to offer consumers more environmentally responsible modes of transportation. This battery-powered electric vehicle technology addresses the need for vehicles that produce zero tailpipe emissions and support a growing agenda for sustainability. For more information, contact the Mitsubishi Motors News Bureau at (888) 560-6672 or visit

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