CNBC to air hour-long report on BMW

CNBC will air an hour-long program this Wednesday on the brand behind the roundel called "BMW: A Driving Obsession," which the news channel bills as "the fascinating story behind a once small, struggling company that transformed itself into a global luxury car powerhouse." The four featured highlights will take looks at BMW World, art cars, the BMW tech center and Rolls-Royce.

The page's breathless descriptions – "...where every dimension of the cars and company is engineered in search of perfection" – make us think this might be more for the casual car follower, not the enthusiast, but it's safe to say our DVRs will be reporting for duty come showtime.

The program gets four airings this Wednesday, July 13 starting at 9 p.m.t EST, but you can get previews now with a few extra-feature videos already on the CNBC site.

Share This Photo X