Alan Mulally has done a lot of good for the Blue Oval brand, but the Ford CEO still has big plans for the automaker. In fact, Mulally's goal is to see a 50 percent increase in global sales by the year 2015. An ambitious target, which would see Ford selling nearly eight million vehicles around the world.
How does Mulally expect to achieve this substantial growth? According to USA Today, Ford plans to increase its footprint in the growing markets in Africa and Asia, with a specific focus on the Chinese car-buying public. Small cars will be the key to increased sales in those markets. Ford hopes to make make money on these lower-margin vehicles through sheer volume thanks to the growth potential of these still-emerging markets.
How does Mulally expect to achieve this substantial growth? According to USA Today, Ford plans to increase its footprint in the growing markets in Africa and Asia, with a specific focus on the Chinese car-buying public. Small cars will be the key to increased sales in those markets. Ford hopes to make make money on these lower-margin vehicles through sheer volume thanks to the growth potential of these still-emerging markets.
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