To commemorate the epic milestone of one million Prius hybrids sold in the United States, Toyota is literally giving away "Prius Goes Platinum" badges to more than 11,000 current Prius owners.

If you own a Prius, don't delay. Starting today, only the first 1,000 Prius owners who sign up at will get their hands on a free custom-molded, adhesive-backed vehicle badge. The next 10,000 takers get their badges in sticker form, while everyone else gets their badges digitally. The auto-generated badge reflects, in an artistic sort of way, the CO2 emissions saved by each individual Prius.

Attention Prius owners: Click here to claim your one-of-a-kind "Prius Goes Platinum" badge.

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