If you own a Prius, don't delay. Starting today, only the first 1,000 Prius owners who sign up at ToyotaPriusProjects.com will get their hands on a free custom-molded, adhesive-backed vehicle badge. The next 10,000 takers get their badges in sticker form, while everyone else gets their badges digitally. The auto-generated badge reflects, in an artistic sort of way, the CO2 emissions saved by each individual Prius.
Attention Prius owners: Click here to claim your one-of-a-kind "Prius Goes Platinum" badge.