Renault to launch massive, global electric vehicle ad campaign

Renault Zoe concept – Click above for high-res image gallery

Starting in September, Renault will kick off a massive advertising campaign intended to highlight the advanced technology of its quartet quintet of electric vehicles (Kangoo, Fluence, Twizy, Zoe and Twingo). The French automaker will reportedly make comparisons between steam power and electricity to build EV awareness and prove that battery-powered devices already play a vital role in most consumers' lives. As Automotive News (sub. req.) explains:
In one of the commercials, a waiter brings a steam-operated credit card device to restaurant patrons instead of a battery-operated one to underscore how consumers interact with electric power without realizing it.
The French automaker will air its plug-in-centric commercials on television networks around the world as part its most immense ad campaign of the year. Additionally, Renault will make use of social media sites, including YouTube and Facebook, to spread the word. Get ready.

[Source: Automotive News – sub. req.]

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