By The Numbers

By the Numbers: April 2011 - Double-Digit Edition

April Showers Bring Double-Digit Sales Increases

Lincoln, Lexus, Infiniti and Chrysler are the only nameplates that failed to boast improved sales in April of 2011 when compared to the same period one year ago. Besides those Debbie Downers, things are looking pretty darn good for automakers in the United States.

We're awfully curious to see what the impending summer selling seasons will have in store for Japanese automakers as they continue to claw back production lost due to the devastating earthquake and tsunami that ravaged the country just weeks ago, but for now, it seems no shortages have yet to significantly impact any sales figures.

Breaking individual model sales out a bit yields some interesting results. For instance, the Chevrolet Cruze, with 25,160 sales, outsold the Toyota Corolla (24,215) but fell about a thousand units shy of the class-leading Honda Civic (26,777).

The Ford brand also outsold Chevrolet, for those interested in that age-old American bragging right, but perhaps more interesting is the stunning success at Buick. With 18,413 total sales, Buick managed to outsell Lexus ( again) and is knocking hard on the doors of such luxury stalwarts as BMW and Mercedes-Benz.

There were a number of heavily redesigned models that boasted huge gains over their predecessors, such as the Volkswagen Jetta (16,955 total sales, a 74-percent increase) and the Jeep Compass (4,050) and Grand Cherokee (9,802), which each outsold their 2010 counterparts by over 180 percent.

In all, the top 19 performers each posted double-digit sales gains in April of 2011. Impressive performances, to be sure. Check out all the numbers in our handy-dandy chart below.

* UPDATE: Added Mazda and Mitsubishi to chart.

Brand/Company Vol. % Apr-11 Apr-10 DSR %* Apr-11 Apr-10
Saab 223.72 696 215 211.73 26 8
Mitsubishi 105.52 8,081 3,932 97.91 299 151
Porsche 81.57 3,172 1,747 74.84 117 67
Mini 67.73 6,446 3,843 61.52 239 148
Jeep 64.85 32,384 19,645 58.74 1,199 756
Scion 59.63 5,710 3,577 53.72 211 138
Kia 56.73 47,074 30,036 50.92 1,743 1,155
Buick 51.16 18,413 12,181 45.56 682 469
Volvo 40.87 6,404 4,546 35.65 237 175
Hyundai 40.28 61,754 44,023 35.08 2,287 1,693
Jaguar 39.40 1,249 896 34.23 46 34
Ram 29.46 19,260 14,877 24.67 713 572
GMC 28.81 31,204 24,224 24.04 1,156 932
Chevrolet 25.43 169,794 135,369 20.78 6,289 5,207
Ford 24.53 182,542 146,589 19.91 6,761 5,638
Volkswagen 23.37 28,542 23,135 18.80 1,057 890
Cadillac 15.99 13,127 11,317 11.70 486 435
Nissan 14.51 64,765 56,558 10.27 2,399 2,175
Dodge 14.24 44,320 38,795 10.01 1,641 1,492
Honda 9.92 113,195 102,978 5.85 4,192 3,961
Suzuki 9.33 2,132 1,950 5.28 79 75
Mazda 8.99 20,638 18,935 4.96 764 728
BMW 8.88 18,801 17,268 4.85 696 664
Mercedes-Benz 8.67 19,157 17,628 4.65 710 678
Land Rover 8.48 2,982 2,749 4.46 110 106
Acura 8.26 11,604 10,719 4.25 430 412
Audi 7.50 10,018 9,319 3.52 371 358
Subaru 6.74 24,762 23,198 2.79 917 892
Toyota 2.07 141,964 139,080 -1.71 5,258 5,349
Lincoln -0.59 7,236 7,279 -4.27 268 280
Lexus -4.26 17,576 18,359 -7.81 651 706
Infiniti -6.24 6,761 7,211 -9.71 250 277
Chrysler -8.97 20,379 22,386 -12.34 755 861
Fiat NA 882 0 NA 33 0
COMPANIES
GM 27.01 232,538 183,091 22.30 8,613 7,042
Chrysler Group 22.49 117,225 95,703 17.95 4,342 3,681
BMW Group 19.59 25,247 21,111 15.16 935 812
Ford Mo Co 16.43 189,778 162,996 12.12 7,029 6,269
Jaguar Land Rover NA 16.08 4,231 3,645 11.78 157 140
Nissan NA 12.16 71,526 63,769 8.01 2,649 2,453
American Honda 9.76 124,799 113,697 5.70 4,622 4,373
Toyota Mo Co 1.33 159,540 157,439 -2.42 5,909 6,055
*Brands and companies are displayed in descending order according to their percentage change in volume sales. There were 27 selling days in March 2011 versus 26 selling days in March 2010, so the change in monthly sales volume will be different than the change in average daily sales rate (DSR) for each brand/company. Also, brands are combined and reported as companies only if their sales figures are released jointly.

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