China and Buick have enjoyed a fruitful relationship since the brand's introduction there in 1999, and General Motors is now celebrating the sale of the three-millionth Buick in the country. This greatly exceeds Buick sales in the U.S. over that same period, and GM managed to move all that metal with only 400 stores across China.
Shanghai GM credits the Buick brand strategy laid out in 2008 as a reason for the impressive totals, with sales rising by more than 100,000 units per year. That approach has resulted in the introduction of several new or revised Buick models over the past few years, including the GL8 luxury MPV and the Excelle GT and XT. Hit the jump to read over GM's press release.
[Source: General Motors]
Buick has become one of China's fastest-growing passenger car brands. With Shanghai GM's rollout of its new Buick brand strategy in 2008, sales have increased by more than 100,000 units annually.
Shanghai GM has introduced the Buick Intelligent Performance (BIP) system, which merges European-style suspensions and powertrains with American vehicle communication systems. It is enabling Shanghai GM's Buick portfolio to fully meet the demands of domestic consumers for products that can handle varying road and weather conditions, lower fuel consumption and emissions, and provide improved performance.
This is in line with Shanghai GM's Drive to Green strategy. The adoption of technologies such as intelligent direct injection has greatly improved the efficiency of Buick products built and sold in China.
Buick has more than 400 4S stores across China and offers the award-winning Buick Care aftersales service brand. Shanghai GM's design partnership with GM's Pan Asia Technical Automotive Center (PATAC) joint venture in Shanghai has resulted in the development of a series of new and upgraded Buick models including the Excelle GT and XT passenger cars and all-new GL8 luxury MPV.
At Auto Shanghai 2011, Shanghai OnStar announced the introduction of a mobile app that will enable Buick owners who subscribe to activate all of the functions on a traditional vehicle key fob – remote start, horn and lights, and door lock/unlock – securely from their smart phones.
Shanghai GM is a joint venture between GM and Shanghai Automotive Industry Corp. Group (SAIC). It builds, imports and sells a comprehensive range of Buick, Cadillac and Chevrolet products. In 2010, Shanghai GM became China's first passenger car maker to sell 1 million vehicles in a single year. It ended the year with domestic sales of 1,033,307 vehicles