You think Volkswagen is interested in generating buzz in the next generation Beetle? The automaker teased (and gave away) The People's Car on Oprah in the fall, Followed by a pricey but clever Super Bowl commercial back in February. We heard a couple weeks back that VW planned to follow up on the considerable Beetle buzz with an unveil in Shanghai, but that's only part of the story.
Volkswagen has announced that it will unveil the 2012 Beetle on April 18 in a whirlwind tour of three continents. The kickoff will occur in China, followed by reveals in Berlin and New York City. The entire event will be covered by MTV, with special guests planned for each event. Here in the States, the event will be headlined by The Black Eyed Peas while the Germans will kick it with Belgian duo 2manydjs.
Luca de Meo, Director of Marketing, Volkswagen Group, touts the marketing partnership of Beetle and MTV as a pair of icons working together. The marketing boss believes that the 2012 Beetle's "one-of-a-kind styling combined with the latest technology will be very well received by customers."
Stay tuned to Autoblog as we gather the latest 2012 Beetle intelligence in advance of the bulbous hatchback's global reveal, and feel free to peruse our spy photo gallery of the prototype Beetle below, then hit the jump to look over VW's official press release.
[Source: Volkswagen | Images: KGP Photography]
At the MTV World Stage event in New York City, presented by the 21st Century Beetle, The Black Eyed Peas will perform their most popular hits, including material from their latest album, "The Beginning." At the Berlin MTV World Stage event, Belgian duo 2manydjs will headline and perform a DJ set at the city's E-Werk space. The New York performance will be streamed live on www.WorldStage.MTV.com (except in the UK), with highlights later broadcast on MTV networks around the world, making it the most widely distributed World Stage event to date. Highlights from both the New York and Berlin events will also be available online.
"The Beetle is an icon of the automotive world, just like MTV is an icon of the music world. In the context of this marketing alliance, we are taking the new Volkswagen directly to customers and fans of the Volkswagen brand – and we are doing it globally," states Luca de Meo, Director of Marketing, Volkswagen Group and Volkswagen Brand Passenger Cars. "We are certain that the car's one-of-a-kind styling combined with the latest technology will be very well received by customers."
The 21st Century Beetle is an automotive icon, reinvented. Its exterior reinterprets the silhouette of the famous Volkswagen Beetle, combining stylistic elements borrowed from the original coupled with the latest technology. The 2012 Volkswagen Beetle guarantees drivers a fun and unique driving experience.