Pre Safe is Benz-speak for its collision detection and avoidance program, which does everything from recognize a potential hazard to applying the brakes and preparing the passengers for impact. The idea behind the ad takes it one step further.
The team mounted a camera on one side of a wall, with a projector displaying any cars, bicyclists or pedestrians on the adjacent wall. The effect literally allows drivers to see around the corner, and while it's not a perfect representation of the Pre Safe system, the installation certain catches people's attention. Check it out in the video below.