dc auto showCuba Gooding Jr. would be proud. Carnegie Mellon University released a new study today that shows that people who drive modern diesel vehicles can get financial benefits from their oil-burning rides. The numbers work out like this:

The average price premium for a diesel compared to a gas-powered vehicle is around $1,800 (the premium is around $4,300 for hybrids). Using national averages for driving styles and fuel prices, the study found that drivers of a diesel passenger car can save up to $3,600 over three years. People in a medium-duty diesel truck can save up to $3,100. That puts the return on investment for the diesel powerplant at around 18 months, which is incredibly fast. It'll only get faster if fuel prices continue to go up.

The study looked at initial purchase prices and and resale costs, as well as cost of ownership. Instead of relying on book values, though, the study looked at actual transaction costs. Bosch's Lars Ullrich said that, "For a long time, we have understood that real world data is important for consumers to understand."

The study was underwritten by Bosch, which says it is technology neutral. While we often see the company promoting diesel technology, it does supply other types of powertrain components to OEMs.

Carnegie isn't totally down on hybrids, saying that "Volkswagen clean diesel technology vehicles and the Toyota Prius retain a greater percentage of their initial purchase price than conventional gasoline vehicles." We don't know if the study compared a diesel to a car as efficient as a Prius, but we'd like to see those numbers, too.

[Source: Bosch]
Show full PR text
Diesel vs. Gasoline: New Carnegie Mellon Study Finds Diesel Vehicles a Better Value Despite Larger Price Tag
Lower Operating Costs, Higher Resale Value for Diesels Yield Lower Total Cost of Ownership

WASHINGTON, Jan. 27, 2011

WASHINGTON, Jan. 27, 2011 /PRNewswire/ -- A new Carnegie Mellon University study, released today at the Washington Auto Show, reveals that despite the sticker shock associated with diesel-engine vehicles, they are a better value compared to vehicles with gasoline engines because of their lower operating costs and higher resale value over time.

The study by researchers at CMU's Tepper School of Business, underwritten by Bosch, noted diesel's better fuel efficiency and a residual value up to 30 percent higher than traditional port-fuel injection (PFI) gasoline-powered vehicles.

"It's been generally known that diesel vehicles typically post lower operating costs because of their increased fuel economy," said Lester Lave, University Professor and Higgins Professor of Economics at CMU's Tepper School of Business. "But that's only one element of the equation. Our study considered a vehicle's initial price and resale value along with other operating and maintenance costs."

The study, titled "Comparing Resale Prices and Total Cost of Ownership for Gasoline, Hybrid and Diesel Passenger Cars and Trucks," also found that the price differential between a clean diesel passenger car and a traditional PFI gasoline-powered vehicle could be recouped in less than 18 months of driving. In addition, clean diesels deliver on average of 30 percent better fuel economy than their gasoline counterparts. All of this translates into savings for the consumer, Lave said.

For their study, Lave and his researchers used auction data from Manheim Auctions, a wholesale vehicle operator and Cox Enterprises, Inc., to evaluate the actual resale values of diesel and gasoline vehicles. The team then compared resale values with the total cost of owning and operating diesel- and gasoline-fueled passenger cars and light-duty trucks.

Lave pointed out that Bosch, which manufactures clean diesel fuel injection systems for passenger cars, light-duty trucks and commercial vehicles, underwrote the cost of the study because they wanted real-world independent research conducted in this area.

"This study is unique because it compares actual auction prices of alternative power trains such as clean diesel and (PFI) gasoline engines," said Lars Ullrich, director of marketing for Bosch Diesel Systems North America. "As past studies only highlighted projected costs from resale values, this research provides a more robust set of data to support the conclusion that clean diesel vehicles provide a comparatively lower cost of ownership.

"Bosch remains committed to the potential we see in the U.S. and international diesel markets, and by using this third-party research data, it reaffirms the benefits of clean diesel," Ullrich added.

Among other findings, the study concludes that:

* For passenger cars, the Volkswagen clean diesel technology vehicles and the Toyota Prius retain a greater percentage of their initial purchase price than conventional gasoline vehicles;
* For trucks, the diesel engines retain a higher percentage of their initial price than the gasoline options with the exception of the Ford F250 truck;
* As cabin size increases, more trucks are installed with diesel engines. These larger diesel vehicles retain a greater portion of their total price, compared to their gasoline equivalents.

For more information about the study or to review the full results, please contact Mark Burd at 412-268-3486 or mdburd@andrew.cmu.edu

About the Tepper School of Business: Founded in 1949, the Tepper School of Business at Carnegie Mellon (www.tepper.cmu.edu) is a pioneer in the field of management science and analytical decision making. The school's notable contributions to the intellectual community include seven Nobel laureates, a Nobel Prize record that is unsurpassed by any business school worldwide. It is also among the schools with the highest rate of academic citations in the fields of finance, operations research, organizational behavior and production/operations. The academic offerings of the Tepper School include undergraduate studies in business and economics, graduate studies in business administration and financial engineering, and doctoral studies.

Share This Photo X