While the guys didn't send the truck into space, they did use the Ram at the launch site (Vandenberg AFB along the California coast) as a camera platform. Autoblog tagged along for a ride (in the Ram, not the rocket) and took a handful of pics at the successful launch.
Oh, the comparison? Long story short, the truck is quicker to 60 mph but the rocket has a much higher top speed. The truck has dual-zone air conditioning, while the rocket chills with supercooled liquid fuel (483,500 gallons all kept below -297 degrees Fahrenheit). And, of course, the truck offers Satellite Radio while the big rocket simply becomes a satellite.
Photos copyright ©2011 Michael Harley / AOL