DuPont has rolled out its annual Automotive Color Popularity Report, and it looks like the long-reigning king may be under threat from a new foe. Silver held the most popular color title for seven years until 2007, when it was dethroned by the likes of white and white metallic. That trend carried over for 2008, but in 2009, silver took its place in the spotlight once again. Now it looks like black may be staging a comeback. This year, of all the cars sold around the world, 26 percent went home with a silver paint job, but 24 percent rolled out of the factory with a black coat of shiny.
Meanwhile, white, white pearl and grey soaked up just 16 percent of all cars sold in 2010. Dupont says that black's popularity is largely propelled by the color's success in markets outside of the U.S., where noir doesn't quite have the same swagger as elsewhere. In fact, here in North America, white retained its popularity with a three percent lead over black and a four-percent jump over silver.
And what about the least popular color of the year? That one goes to yellow and gold, with just 1 percent of all new vehicles swaddled in the color of sunshine and the 70's. Hit the jump for the full press release. Hat tip to Brent!
2010 DuPont Global Automotive Color Popularity Report Includes South Africa for First Time;
Protection of Color Represented in This Year's DuPont Color Trend Show
WILMINGTON, Del., Dec. 7, 2010 – Silver and black are in tight competition for the title of "world's most popular car color," according to DuPont. As the global automotive coatings leader, DuPont issued its 58th Global Automotive Color Popularity Report today, which includes automotive color popularity information and regional trends from 11 leading automotive regions of the world. Each year, the DuPont report reflects data from established and emerging growth markets in the automotive industry; and in 2010, for the first time, includes trends from South Africa. DuPont's study is the original and most comprehensive report on global automotive color popularity and remains the first of its kind compiled on a global basis.
Only two percentage points separate silver from black as the leading vehicle color globally, and black's popularity in key automotive markets outside of North America is substantial. White and gray are tied for third place, with gray's popularity increasing three percentage points from last year's survey. Red, the only non-neutral color in the top five, is increasing in popularity, taking the fifth spot on the global color popularity rankings. The top 10 global vehicle colors are as follows:
1. Silver – 26 percent
2. Black/Black Effect – 24 percent
3. White/White Pearl and Gray – 16 percent each (tie)
5. Red – 6 percent
6. Blue – 5 percent
7. Brown/Beige – 3 percent
8. Green – 2 percent
9. Yellow/Gold – 1 percent
10. Others – <1 percent