We love ourselves some art cars. Be it a Warhol-liveried BMW M1 or a crochet-covered Morris Minor, few things flip our collective switch quite like the melding of art and automobiles. Tesla has introduced its first foray into the scene with a Roadster worked up by Laurence Gartel. The artist covered each and every one of the electric sports car's body panels in a vinyl wrap with a trippy digital swirl design. Gartel has a history of working in digital art having begun experimenting in the medium in the '70s, and Tesla is a company that identifies with individuals with a technology bent.
Tesla showed its Art Roadster at the Miami Art Basel Festival over the weekend, and the company spent some time motoring around the southern-Florida city during the event. Hit the jump for the full press release.
MIAMI BEACH, Fla. – Tesla Motors and digital artist Laurence Gartel have transformed the Tesla Roadster, the only electric supercar on the road, into a true work of art. Wrapped in Gartel's visually-stunning artwork, the one-of-a-kind Roadster will be displayed and toured around Miami Beach through next week as part of Miami's annual Art Basel festival on Dec. 2-5.
Tesla and Gartel are natural partners, both capitalizing on new technologies to break ground in the automotive and art worlds. Just as Tesla pioneered uncompromised electric driving with the Roadster, Gartel introduced the world to new types of digital art in the 1970s. His work has since been featured at the Museum of Modern Art and the Smithsonian, among others.
"I was in shock when I took off like a rocket," says Gartel, who fell in love with the Roadster the first time he drove it. "This vehicle takes off like it's heading to Mars and you don't hear a thing. No burning of fossil fuels either. It's an extraordinary car."
The wrapped Roadster will be on display at Gartel's Art Basel celebration at the Nikki Beach club in Miami Beach on Friday, Dec. 3, starting at 7:30 p.m. It will also be hitting the hot spots in town during the festival.
Accelerating from 0 to 60 mph in just 3.7 seconds without using a drop of gasoline, the Tesla Roadster proves that drivers don't need to sacrifice style, beauty or performance in order to own an electric car.