Think of Alfa Romeo and the color you'll likely be picturing is red. But a custom version of the Giulietta unveiled at the Bologna Motor Show has gone a decidedly greener route.
Outfitted by Italian rubber company Marangoni and fashion house Conte of Florence, the Giulietta G430 iMove is based on the Giuletta 1750 Quadrifoglio Verde and distinguished by special green tires riding on 19-inch Barracuda Karizzma alloys. But that's only the tip of the proverbial iceberg when it comes to the modifications carried out on the special Giulietta.
A Ragazzon stainless steel exhaust system boosts output up to 232 horsepower, while a Tarox braking system, KW suspension and custom aero kit also factor in to the program, along with a golf-themed leather, Alcantara and carbon fiber interior by Conte of Florence. There's even a Segway scooter mounted in the back, and you can get all the details about the show car in the press release after the jump and view it in detail in the high-resolution image mega-gallery below.
Giulietta G430 iMove Marangoni: the new 2011 demo car fitted with special M-Power iGreen tyres.
The Italian Motorshow, to be held in Bologna from 4 to 12 December, will represent the opportunity for Marangoni Tyre, manufacturer of strictly Italian-made tyres, to present its new demo car for 2011. Marangoni thus continues the tradition established for several years now that sees it involved in the development of innovative and original projects, such as the Fiat 5.0.0., the Alfa MiTo M430 and the Nissan 370 Z-HYDRO, cars that have received significant acclaim and created new expectations and curiosity in the tuning sector and motor car industry in general.
The 2011 version sees the return to an Italian car - the new Alfa Romeo Giulietta 1750 Quadrifoglio Verde. The concept that inspired this year's design is mobility in the modern world: move around in style whilst caring for the environment, with the special "M-Power iGreen" tyres developed for this vehicle in the 235/35R19 size. Move around busy cities or pedestrian areas with the ecological Segway i2 self-balancing electric vehicle - which fits into the car's boot - in the version made especially for Marangoni by H.T. Human Technology, whilst also being able to move around the web with the dashboard-integrated iPad, the tablet computer with always-on internet connection.
The result is the Giulietta G430 iMove Marangoni.
Once again the preparation of the car was managed by the TRC Italia style centre, under the guidance of Simone Neri.
Following the red tyres on the MiTo M430, representing Italian passion, and the blue tyres symbolising water and the innovative oxyhydrogen system fitted on the Z-HYDRO, trendy acid green was chosen this time, in clear contrast with the matte charcoal grey paintwork on the Giulietta G430 iMove Marangoni.
Marangoni has thus developed special tyres for this new show car, based on the Marangoni M-Power, the new ultra high performance product that the Italian manufacturer will soon start marketing.
The Marangoni M-Power range is the result of considerable investments in technology and research that have allowed the company to develop a product with a sporting soul, extremely high performance and progressive handling, designed to ensure maximum driving pleasure and the highest level of safety. In this experimental coloured version, M-Power becomes M-Power iGreen, which uses compounds with high silica content and other innovative materials, minimises rolling resistance and consequently fuel consumption.
For lovers of car tuning and extreme customisation, special fluorescent pigments have been added to the Marangoni "M-Power iGreen" compound so as to create an effect of natural light in the dark.
Completing a design whose soul, as always, is Made in Italy, are the car's interiors, provided by the very-Italian clothing brand Conte of Florence, created in the same green colour as the M-Power iGreen tyres and that give the car a modern, sporting yet at the same time refined feel.
The car will make its worldwide debut at the upcoming Motor Show in Bologna, Italy, from 4 to 12 December 2010. Throughout 2011 the Giulietta G430 iMove Marangoni will also be shown at the main European exhibitions and events, over 10 in total.
Sporting, elegance, love of golf. These are the values underlying the partnership with Conte of Florence for the creation of the interiors on Giulietta G430 iMove by Marangoni.
This Florence-based fashion label, founded over fifty years ago by the entrepreneur Romano Boretti, is a leader in the prestigious sportswear segment and for more than twenty years has been one of the reference brands on greens around the world, thanks to an instantly recognisable style and the champions who wear the "C" with the lily on the greens of all five continents.
In designing the interior, as well as using quality materials such as leather, Alcantara and carbon, Conte of Florence applied quilting as the leitmotiv to evoke the golfing tradition of Scotland. Moreover, the large embroidered brand recalls the Tour Line logo, word with pride by the brand's sponsored players in official competitions.
The grey and green also reflect one of the themes of the 2010-11 Autumn-Winter collection available at more than 80 single-brand stores and around 800 multi-brand stores in Italy and abroad. www.conteofflorence.com
Body and design
It won't be hard to deduce the origin of the Giulietta G430 iMove Marangoni design, in as the name itself reveals the source of inspiration. The front bumper has two wide air grills, with the air flow directed to the uprated braking system. As regards the rear, the original diffuser has been removed and replaced with a new carbon component, featuring evident air extractors, again in F430 style. Racy skirting completes the vehicle's body kit, perfectly unifying the two axles. The spoiler on the rear window has been raised slightly to give an even more aggressive look.
The bodywork has been completely repainted charcoal grey using a special very fine textured paint, and finished with a 100% matte clear coat.
Engine power now reaches 286 HP, a good 51 HP more than the original version, with powerful delivery even at low revs. The power kit also includes a new bearing-mounted rotary turbine, downpipe complete with metal catalyst, complete Ragazzon stainless steel exhaust with wide diameter pipes. Air intake has been modified using a special carbon air box.
The Giulietta G430 iMove Marangoni has been lowered by around 4 cm using KW threaded strut housings that allow height adjustment and calibration of the shock absorbers in extension and compression. The already powerful standard braking system has been replaced with innovative Tarox B360 10-pot calipers and composite disks, with 330x26 diameter brake rotors, for absolute yet at the same time variable braking power. The acid green Marangoni M-Power iGreen tyres, in the 235/35R19 Y size, developed by adding special fluorescent pigments to the compound, are fitted on Barracuda Karizzma 8.5x19 wheels. The result is a captivating green-black combination that makes the Giulietta G430 iMove Marangoni even sportier.
All the components designed for the Giulietta G430 iMove Marangoni will be marketed in 2011 by Florence-based TRC Italia.
The boot on the Giulietta G430 iMove Marangoni houses a Segway i2 customised in the same colours as the car by Human Technology Italy. This revolutionary and ecological vehicle is patented and marketed by Segway Inc., a US company founded in 1999 with the aim of developing innovative transport solutions, based on "dynamic stabilization" technology to combine high efficiency with zero emissions. The transporter also features LeanSteer technology, an engineering breakthrough that makes the Segway i2 even more intuitive and appealing, with all aspects of movement controlled by the direction the rider moves his or her body. The Segway i2 reaches a top speed of 20 km/h and with a single charge the lithium-ion batteries can guarantee a travel range of 38 km.