General Motors, fresh out of bankruptcy and back on the open market, has announced it will resume sponsorship of the PGA Tour. The automaker's last sponsorship in the golfing world, which famously paired star golfer Tiger Woods and Buick, ended in 2008 amidst major cutbacks just prior to filing for Chapter 11.

This time around, GM will tap its range-topping Cadillac division for hole-in-one sponsorship duties. The arrangement will make Caddy the title sponsor of the World Golf Championships-Cadillac Championship and an umbrella sponsor of the World Golf Championships. Sounds pretty, ahem, par for the course. For 2011, the tournament will be played at TPC Blue Monster, Doral Golf Resort & Spa in Doral, Florida.

In addition, PGA Tour commissioner Rim Finchem, the organizers are also "[looking] forward to exploring opportunities with Cadillac to bring PGA TOUR tournament golf back to Detroit." We expect some sort of announcement of that taking place sometime before 2012. Feel free to hit the jump for the official press release. Oh, and the Caddy/caddy puns start... now.

[Source: Cadillac]
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Cadillac becomes title sponsor of Doral tournament, umbrella sponsor of World Golf Championships
TPC Blue Monster at Doral to host another strong, international contingent


2010-11-29

PONTE VEDRA BEACH, FL and DETROIT – The PGA TOUR, on behalf of the International Federation of PGA Tours, and Cadillac today announced a multi-year agreement whereby Cadillac becomes title sponsor of the World Golf Championships-Cadillac Championship and an umbrella sponsor of the World Golf Championships. In 2011, the tournament will be played at TPC Blue Monster, Doral Golf Resort & Spa in Doral, FL.

"We are absolutely delighted to once again partner with Cadillac, which has a long-standing history with professional golf," said PGA TOUR Commissioner Tim Finchem. "We couldn't be more pleased to welcome Cadillac back through this sponsorship with the World Golf Championships. We believe that the World Golf Championships will provide Cadillac with an effective and valuable marketing platform that will provide an excellent return on its investment. In addition to today's announcement about the return of the World Golf Championships to Miami, we also look forward to exploring opportunities with Cadillac to bring PGA TOUR tournament golf back to Detroit."

The World Golf Championships umbrella sponsorship provides Cadillac with a high-profile global marketing platform, including extensive branding and advertising across the four-event global series, as well as opportunities to connect with customers and dealers. Cadillac will have vehicle display programs at events and throughout the year at Doral Resort, as well as initiate dealer and lead-generation programs.

"The World Golf Championships are all about the highest level of performance on a global stage and fit well with Cadillac's theme as the New Standard of the World," said Don Butler, vice president for Cadillac Marketing. "As a global series, it provides us with an ideal marketing partnership for Cadillac to efficiently and effectively reach our target audience. We could not think of a more fitting way to bring golf back to Cadillac."

The World Golf Championships-Cadillac Championship features an elite field comprised of the top 50 players from the Official World Golf Ranking, top 30 from the previous year's FedExCup points list, top 10 from the current FedExCup points list, top 20 from the previous year's European Tour Order of Merit, top 10 from the current European Tour Order of Merit, and the top two players from the previous year's Order of Merit on the Japan Golf Tour, Australasian Tour, Sunshine Tour and Asian Tour.

The championship, introduced in 1999, moved to Doral's TPC Blue Monster Course in 2007. Ernie Els is the defending champion.

To purchase tickets to the Cadillac Championship, visit www.worldgolfchampionships.com.

About Cadillac

Cadillac has been a leading luxury auto brand since 1902. In recent years, Cadillac has engineered a historic renaissance led by artful engineering and advanced technology. More information on Cadillac can be found at media.cadillac.com.

About the International Federation of PGA Tours

The World Golf Championships series is sanctioned and organized by the International Federation of PGA Tours, which includes the Asian Tour, European Tour, Japan Golf Tour, PGA TOUR, PGA Tour of Australasia and Sunshine Tour. In addition to the World Golf Championships-Cadillac Championship, the other World Golf Championships include the Accenture Match Play Championship (Arizona, USA), the Bridgestone Invitational (Ohio, USA) and the HSBC Champions (Shanghai, China).

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