Renault Zoe concept – Click above for high-res image gallery

Much to the chagrin of some French women and girls, a judge ruled on Wednesday that automaker Renault can apply the Zoe badge to its upcoming electric hatch. Lawyer David Koubbi, who argued on behalf of two children named Zoe Renault, insisted that the girls would endure a life of ridicule if an auto was allowed to bare a similar name. Earlier this year, Koubbi wrote a letter to Renault chief executive officer, Carlos Ghosn, proclaiming that, "For my clients, it would be intolerable to hear 'the Zoe has broken down' or indeed 'he or she killed herself in a Zoe'."

After the ruling, Koubbi spoke out against the judge's decision, telling the the Associated Press that:
There's a line between living things and inanimate objects, and that line is defined by the first name. We're telling Renault one very simple thing: First names are for humans.
Koubbi offered this example of the trauma the girls might endure, stating:
Can you imagine what little Zoes would have to endure on the playground, and even worse, when they get a little bit older and someone comes up to them in a bar and says, 'Can I see your airbags?' or 'Can I shine your bumper?
Meanwhile, the judge ruled that unless it could be proven that naming the car "Zoe" would cause "certain, direct and current harm," there are no grounds for requiring automaker Renault to change the name of its electric hatch.


Renault Zoe preview concept
  • Renault Zoe preview concept

[Source: Reuters]

Share This Photo X