By the Numbers - October 2010: Trick or Treat Edition [UPDATE]

Grand Cherokee lifts Jeep, Toyota falls hard

After a couple days of delay, sales numbers for the month of October are finally in, and most automotive brands earned a treat instead of a trick.

The majority of brands for sale in the U.S. achieved an increase in sales versus the same month last year, and of those, the majority posted a double-digit gain in sales. Jeep pulled off a triple-digit sales gain, seeing volume rise an incredible 111 percent thanks to the new Grand Cherokee, sales of which rose from a scant 3,256 units last October to an impressive 12,721 this October.

The biggest surprise is Toyota joining the cellar dwellers with a 6.2-percent drop in sales. Despite an 8-percent rise in sales, Lexus and its relatively low sales volume couldn't save the company as Toyota as a whole fell 4.4 percent.

Brand/Company	Vol. %	Oct-10	Oct-09	DSR%*	Oct-10	Oct-09
Jeep	110.96	28,480	13,500	118.78	1,055	482
Porsche	61.21	2,647	1,642	67.18	98	59
Jaguar	46.83	1,295	882	52.26	48	32
Saab	44.44	741	513	49.79	27	18
Buick	38.84	12,569	9,053	43.98	466	323
Kia	38.72	31,199	22,490	43.86	1,156	803
Hyundai	37.58	42,656	31,005	42.67	1,580	1,107
Land Rover	36.94	2,958	2,160	42.02	110	77
Ram	36.81	18,090	13,223	41.87	670	472
Mitsubishi	32.17	5,111	3,867	37.06	189	138
GMC	30.34	33,136	25,423	35.17	1,227	908
Chrysler	29.12	16,547	12,815	33.90	613	458
Subaru	25.05	22,720	18,169	29.68	841	649
Infiniti	22.93	7,930	6,451	27.48	294	230
Ford	20.62	143,624	119,072	25.09	5,319	4,253
Mazda	19.54	18,013	15,068	23.97	667	538
Volkswagen	17.88	20,084	17,037	22.25	744	608
BMW	17.20	19,272	16,443	21.55	714	587
Suzuki	17.08	2,043	1,745	21.41	76	62
Honda	15.91	87,800	75,751	20.20	3,252	2,705
Cadillac	15.44	13,393	11,602	19.71	496	414
Nissan	15.24	61,843	53,664	19.51	2,290	1,917
Acura	12.92	11,011	9,751	17.10	408	348
Mercury	12.00	7,477	6,676	16.15	277	238
Audi	10.46	8,128	7,358	14.56	301	263
Lexus	8.15	21,091	19,502	12.15	781	697
Chevrolet	6.75	124,294	116,436	10.70	4,603	4,158
Mercedes-Benz	4.85	19,076	18,193	8.74	707	650
Dodge	2.87	27,020	26,265	6.68	1,001	938
Lincoln	1.47	6,834	6,735	5.23	253	241
Mini	-5.41	3,950	4,176	-1.91	146	149
Toyota	-6.24	124,383	132,663	-2.77	4,607	4,738
Volvo	-9.94	3,996	4,437	-6.60	148	158
(Hummer)	-21.17	242	307	-18.25	9	11
Smart	-44.48	367	661	-42.42	14	24
(Saturn)	-98.84	42	3,623	-98.80	2	129
(Pontiac)	-99.22	83	10,646	-99.19	3	380
TOTAL	10.39	950,145	841,600
COMPANIES
Jaguar Land Rover NA	39.81	4,253	3,042	44.99	158	109
Chrysler Group	36.98	90,137	65,803	42.05	3,338	2,350
Ford Motor Company	19.21	157,935	132,483	23.63	5,849	4,732
Nissan North America	16.07	69,773	60,115	20.36	2,584	2,147
American Honda	15.57	98,811	85,502	19.85	3,660	3,054
GM (Core)	12.85	183,392	162,514	17.03	6,792	5,804
BMW Group	12.62	23,222	20,619	16.80	860	736
GM	3.47	183,759	177,603	7.30	6,806	6,343
Toyota Mo Co	-4.40	145,474	152,165	-0.86	5,388	5,434

*Brands and companies are displayed in descending order according to their percentage change in volume sales. There were 27 selling days in October 2010 versus 28 selling days in October 2009, so the change in monthly sales volume will be different than the change average daily sales rate (DSR) for each brand/company.

UPDATE: Saab numbers corrected.