Kia has come a long way since arriving on these shores over fifteen years ago. Looking ahead, the Korean automaker still has plenty of tricks up its sleeve, says Automotive News after an interview with the company's design chief, Peter Schreyer.
For the moment, Kia is focusing on its core products. But "sooner or later," says Schreyer, the Korean automaker will be ready for a sportier model to serve as a halo and help define the brand. When that time comes, we could see something along the lines of the Kee concept from 2007 (pictured) take form, and given Schreyer's experience, we don't doubt it'll be a looker. Just when that time will be, however, remains a big question mark.
[Source: Automotive News – sub. req.]