In 1983 he became an official NASCAR executive, taking top-level positions in administration and then with Darlington Raceway and the International Speedway Corporation. He moved into corporate communications in 2001 at the request of Bill France, Jr. and had been there ever since. It was he who led NASCAR's PR efforts through its massive growth, and he will be missed. Our condolences go out to his family and friends.
[Source, Image: NASCAR]