We feel the need to point out that this scheme runs exactly opposite from what the previous marketing executives had in mind for the Golden Bowtie, namely that those working for the company always call it 'Chevrolet' in lieu of the more slang 'Chevy.' But that was under the previous administration, which was recently replaced by Joel Ewanick and Chris Perry.
Ewanick and Perry are said to have formed the slogan with help from Goody, Silverstein and Partners, which was awarded the Chevrolet marketing account after the brand's short stint with Publicis Worldwide and a 91-year relationship with Campbell-Ewald.
What do you think? Is this new slogan a winner? Is it better than the last few attempts by the brand to reinvent its marketing material in the States?
[Source: Detroit Free Press]