True, Sync alone could take credit, with offerings like MyTouch also bolstering Ford's image in the eyes of buyers. Kuzak said another portion of the increase was due to people simply opting for higher trim levels. But one-third of buyers are said to have been swayed by SYNC, making it a great lead-in to get them into a pricier option. Ford is expanding its MyTouch system to 80 percent of its line, and there's sure to be more where that came from.
[Source: Automotive News - Sub. Req.]