Truth be told, the battery-powered Ford Focus doesn't draw the attention it deserves. Yeah, it's just a modified Focus with some electric goodies pack within, but it's still a significant electric vehicle (EV) that's all too often overshadowed by the dedicated, ground-up plug-in vehicle designs like the Nissan Leaf and the Chevrolet Volt. Sorry Ford, but perhaps some more advertising would help draw the electric Focus out from the shadows.

While the electric Focus might not sit in the spotlight, it's now apparent that Ford's battery-powered compact should rack up sales roughly equal to the numbers that Chevy or Nissan anticipate hitting with their breakthrough vehicles in 2011. Though Ford wasn't exactly specific, Sue Cischke, the company's vice president for sustainability, environment and safety engineering, revealed that 2011 production volume for the electrified Focus will be competitive with both the Volt and the Leaf. Actual production units weren't discussed, but competing with the Volt and Leaf, at least in terms of volume for 2011, would put Focus production in the 10,000 to 20,000-unit range.

Beyond 2011, production of the electric Focus should ramp up as demand increases. So, while the Focus may not garner the attention of either the Volt or the Leaf, there lies a slight chance that Ford's EV could outsell both.

[Source: Green Car Advisor]

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