Fiat 500 Prima Edizione at the Venetian Ball – Click above for high-res image gallery

With all the anticipation surrounding the Chrysler/Fiat tie-up in the United States, it'd be all to easy to forget that Canada will be part of Fiat's return to North American shores as well. After all, that's where Sergio Marchionne's from, and where some of Chrysler's underutilized plants are expected to be retooled to build Fiats for the North American market. The True North (strong and free as it is) also got the very first Fiat 500 to reach the Atlantic's Western shores in a charity auction that absolutely (though figuratively) blew the doors off the retro mini's list price.

Donated by Chrysler Canada for the 17th annual Venetian Ball in Toronto, a specially-badged Cinquecento went for a whopping $85,000 Canadian. Pricing hasn't been announced for these markets yet, but we're going to assume that's safely several times more than the car itself is worth, Prima Edizione or no Prima Edizione. Proceeds from the charity auction go towards the services provided by Villa Charities, an organization that seeks to help the elderly and mentally disabled in Toronto's Italian-Canadian community. Further details in the press release after the jump.



[Source: Chrysler]
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Canada's First Fiat 500 Auctioned at Toronto's Venetian Ball
  • Very first Fiat 500 in Canada sells for $85,000
  • Fiat Cinquecento (500) Prima Edizione is a collector vehicle with unique numbered badge - "Numero Uno"
  • A total of 500 Prima Edizione vehicles will be offered for sale in Canada
  • Annual Venetian Ball benefits Villa Charities

October 17, 2010 , Windsor, Ontario -

Chrysler Canada on Saturday evening donated Canada's first Fiat 500 to the live auction at Toronto's 17th annual Venetian Ball. The ball was held at the Metro Toronto Convention Centre with all proceeds benefiting Villa Charities.

"The enthusiastic bidding for this iconic vehicle, and the fact that it sold for $85,000, underscore the excitement and interest the Fiat 500 has generated since Fiat's return to Canada was first announced," said Ed Broadbear, Vice President of Marketing - Chrysler Canada.

"Chrysler Canada and Fiat are proud to donate Canada's very first Fiat 500 to support Villa Charities," said Reid Bigland, Chrysler Canada President and CEO. "Thanks to the alliance between our two companies, the feeling of kinship with the vibrant Italian-Canadian community has strengthened and we are pleased to be a part of this wonderful event."

The "Numero Uno" is the first in a series of 500 limited edition vehicles which will feature a unique Prima Edizione sequential badge according to production order. The Fiat 500 Prima Edizione will be exclusively available in three colours: Bianco (White), Rosso (Red) and Grigio (Gray).

The modern generation of the Fiat 500 will be introduced in North America at the end of 2010 and will offer customers uncompromising safety, fuel efficiency from its 1.4-liter MultiAir™ four-cylinder engine, individualization options, quality and advanced technology. This vehicle combines the best of European engineering and Italian style. It also is tangible evidence of Fiat's commitment to fuel efficient and environmentally friendly vehicles. In fact, Fiat has the lowest average CO2 emissions of any automaker in Europe.

Chrysler Canada, its employees and dealers have a long history of giving back to the communities where they live and work. Chrysler Canada's charitable giving supports a variety of organizations across Canada each year.

About Villa Charities
Since its formation in 1971 to provide culturally sensitive care for an elderly Italian-Canadian population, Villa Charities has extended its mandate to include support for individuals with intellectual disabilities and mental illness. Building on its rich Italian-Canadian heritage, and by living life with Italian passion, the Villa Charities family of organizations has grown to include Villa Colombo Services for Seniors, Columbus Centre, VITA Community Living Services, Mens Sana and Villa Colombo Vaughan Di Poce Centre. Recognizing its relevance across generations, Villa Charities is launching new initiatives to promote quality of life, health and wellness, youth engagement, the creation of new knowledge and investment in new technologies. For more information, visit www.villacharities.com.

About Chrysler Canada
Founded as the Chrysler Corporation in 1925, Chrysler Canada Inc. is based in Windsor, Ontario, and celebrates its 85th anniversary in 2010. Chrysler Canada's product lineup features some of the world's most recognizable vehicles, including the Dodge Grand Caravan, Jeep® Wrangler and Chrysler 300.

Chrysler Canada is a wholly owned subsidiary of Chrysler Group LLC, one of the world's leading automotive companies. Chrysler Group LLC, formed in 2009 from a global strategic alliance with Fiat Group, produces Chrysler, Jeep, Dodge, Ram Truck and Mopar® vehicles and products. With the resources, technology and worldwide distribution network required to compete on a global scale, the alliance builds on Chrysler's culture of innovation – first established by Walter P. Chrysler in 1925 – and Fiat's complementary technology – from a company whose heritage dates back to 1899. Fiat will contribute world-class technology, platforms and powertrains for small- and medium-sized cars, allowing Chrysler Group to offer an expanded lineup of fuel-efficient vehicles well-suited to Canadian customer needs.

Corporate Website: http://www.chryslercanada.ca

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