That doesn't mean that the same 48 guys will be planted in front of television screens for 24 hours, though. Toyota says that the 24 members of each team will race for one hour each starting at 3:00 PM. today and wrapping up at 3:00 PM. the next day. Toyota has chosen the epic Nürburgring as the field of battle.
Interestingly enough, neither Toyota nor Polyphony Digital are saying exactly what spoils will go to the winning team. We're hoping it's more than bragging rights.