Lexus' next (really) big thing – Click above to watch commercial after the jump

It's no longer kosher for carmakers to run simulations on computers that can fit on desks, because that's for chumps. If you don't have gear fit for a Hollywood blockbuster or a trip to Mars, well, you're not really serious about this whole car thing, are you?

Lexus has joined the latter camp with its new driving simulator, built to simulate crash avoidance. Inside the metal bulb is a Lexus LS460, surrounded by a 360-degree facsimile of a real driving environment. It's their next big thing, so they say. Us? We just want to reserve it when Gran Turismo 5 finally comes out. Follow the jump to watch the spot.

[Source: Lexus]

Share This Photo X