Surprisingly enough, ESPN reports that Fernandes is apparently just fine with the notion, saying that the sexier the outfit the better. Fernandes owns Air Asia, which was quick to crank out a rendering of what Sir Branson would look like all dolled up in the airline's standard flight-attendant garb. It's an image we won't be able to shake for a good long while.
Fernandes was also quick to throw a little more fuel on the trash-talking fire, saying that he was certain that his customers would be thrilled to be served by a Knight of the Realm. Judging from that rendering, we're not sure that "thrilled" is an accurate description.
[Source: ESPN F1]