In fields as competitive as automobiles and photography, there can be few absolutes. But if you ask a pro photog or a camera buff who makes the best equipment, you're likely to hear the name Hasselblad. Ask the same of an automotive enthusiast and Ferrari stands more than a decent chance of being your answer. The two have undoubtedly met thousands of times before as Maranello's finest road and race cars have appeared through Hasselblad viewfinders, but now the Italian automaker and Swedish photography outfitters are teaming up in a different way.
The special edition Hasselblad H4D camera you see above is pimped out in Rosso Fuoco – a shade of red considerably more subdued than Rosso Corso or Rosso Scuderia but no less Ferrari – with a Prancing Horse shield to match and a special glass-topped compartmentalized case. Only 499 examples will be produced, following the classic Maranello formula of one less than they think they can sell. No word on pricing, but considering that an "ordinary" Hasselblad H4D fetches in the neighborhood of $20,000, we're hesitant to ask. Details in the press release after the jump, with further details to be announced later this month.
Hasselblad meets Ferrari - The H4D Ferrari Limited Edition
22/09/2010 Two iconic brands come together to form the perfect union through the Limited H4D Ferrari Edition.
Two worldwide renowned companies born from the passion of two men now collaborate in the creation of the H4D Ferrari, a limited edition of Hasselblad's latest flagship camera. This brand new model is dedicated to the new generation of photographers looking for the ultimate image quality, and will be produced in 499 units. A winning combination, the Hasselblad H4D Ferrari Limited Edition camera will have appeal to Ferrari and Hasselblad fans who appreciate the innovation, quality and design that symbolize both brands.
The H4D Ferrari Limited Edition is finished in Ferrari's unique color "rosso fuoco", and bears the legendary Racing Shield. The camera, which comes with an 80mm lens, is presented in an exclusively designed and engineered box with a glass top equally labeled with the distinctive Ferrari Racing Shield. Dual layers, one for the camera, with the lens and accessories housed in a separate lower level, are lined with a soft and rich material. This striking case is housed in a special handmade case and therefore is ideal for both storage and display.
Dr. Larry Hansen, chairman and CEO of Hasselblad: "I am proud of the company's achievements since the introduction of the newest generation of Hasselblad cameras, the H4 series, and feel very honored to be able to celebrate our success together with such a precious brand."
For more than 6 decades Ferrari as well as Hasselblad are renowned for technological innovative solutions, passion for excellence and an extraordinary sense of style. Based upon that mutual and absorbing passion, Ferrari and Hasselblad partner in the launch of this new generation of H4 cameras.
Catch a first glance of the striking red camera model at the Hasselblad photokina booth from September 22, 12:00am where it will be displayed for all intrigued visitors. The showcase will be located at the specially designed car stage, where renowned car photographers Guenther Raupp and Roberto Bigano will perform 30-minutes Master Classes demonstrating their set-up and shooting techniques.
For Ferrari enthusiasts striving to produce images at top speed, the brand new Phocus Quick software by Hasselblad that simply sidesteps any kind of complex postproduction will turn out to be the perfect tool to "strike home".
Further information to be released in October 2010.