Doug Speck, CEO of Volvo Cars of North America, tells AW that a new vehicle is being considered that will be smaller than the S40. It would do battle against heavy hitters like the BMW 1 Series. The small sedan's all-new platform could also spawn a compact crossover to take on the likes of the BMW X1. Speck cites the feverish growth of the small luxury crossover segment as the main motivating factor to adding a smaller stablemate to the XC60 and XC90. In the short term, the larger S80 and XC90 will also be redone, better positioning Volvo to win sales in China, where large luxury rides are in high demand.
Speck also set expectations for S60 sales in the U.S. Volvo hopes to sell 15,000 to 25,000 copies of the attractive new sedan annually. Volvo sold only 5,895 copies of the outgoing S60 in 2009, though the last-gen model, which first sold way back in 2001, was very long in the tooth.